Your health, on your terms
Forth (forthwithlife.co.uk) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Technology brands, in the 87th percentile of 6301 Healthcare brands.
Forth (forthwithlife.co.uk) is a UK-based health technology company offering home blood testing kits, with prices starting from £29. Samples are analysed at UKAS-accredited laboratories and reviewed by GPs. The company provides an accompanying app that translates blood test results into personalised health scores and actionable guidance, targeting health-conscious individuals who want to monitor hormones, fitness, nutrition, and overall wellness without relying solely on traditional GP appointments.
| Brand Name | Forth |
|---|---|
| Domain | forthwithlife.co.uk |
| Industry | Healthcare, Technology |
| Founded | 1970 |
| Main Competitors | Medichecks (83/100), Thriva (82/100), LetsGetChecked (74/100), Randox Health (80/100), Bluecrest Wellness, Everlywell (86/100) |
Moz Domain Authority 45/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #644,073 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Forth appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Keep track of your health with Forth home blood tests, starting from £29. Analysed at UKAS accredited labs by GPs. 10% off your first order." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Forth?", Claude could identify the brand as of September 2026. Forth is a UK-based health technology company that offers at-home finger-prick blood tests to measure biomarkers like hormones, vitamins, and cholesterol, giving users online results and guidance to track and improve their health. Best known for At-home biomarker and hormone blood testing kits.
When asked "Best brands similar to Forth?", Claude would recommend Forth as of September 2026. It's a recognizable UK player in the at-home health testing space alongside brands like Medichecks and Thriva, so it's relevant to mention for that category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Forth's main competitors in Healthcare: Medichecks (83/100), Thriva (82/100), LetsGetChecked (74/100), Randox Health (80/100), Everlywell (86/100).
Sources: Brand Analyzer scan
Forth has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 71, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Forth official site
Forth was founded in 1970. Forth operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Forth offers home blood testing kits covering areas such as hormones, fitness, and nutrition, with samples analysed at UKAS-accredited laboratories and reviewed by GPs. It also provides a companion app that converts test results into personalised health scores and actionable guidance, enabling users to track and manage their health over time.
Sources: Forth official site
Forth scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Forth official site
Forth is a UK health technology company that provides home blood testing services. It offers clinically accurate, UKAS-accredited blood tests that are reviewed by GPs, paired with a companion app that turns results into personalised health scores and actionable insights, allowing users to monitor their health without needing a traditional GP referral.
Sources: Forth official site
Forth provides home blood test kits that customers use to collect samples, which are then analysed at UKAS-accredited laboratories and reviewed by GPs. Results are delivered through Forth's app, which translates clinical data into simple, personalised health scores and actionable guidance covering areas such as hormones, fitness, nutrition, and general wellness.
Sources: Forth official site
Forth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Forth official site
Forth is known for its home blood testing kits that combine clinical-grade lab analysis with a consumer-friendly app, allowing people to track health markers like hormones and nutrition from home, starting at prices from £29, without needing a GP referral.
Sources: Forth official site
Forth is used by health-conscious individuals who want to proactively monitor and improve their health without relying solely on GP appointments. This includes people interested in tracking hormones, fitness levels, nutrition, and overall wellness through accessible, at-home clinical testing.
Sources: Forth official site
Forth scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Forth has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #644,073 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Forth from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Forth: Flatiron Health (84/100), Exostar (84/100), Freyr (84/100), Gaia Herbs (84/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.