För dig som älskar fotboll
Fotbollskanalen (fotbollskanalen.se) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 34th percentile of 37110 Media & Entertainment brands.
Fotbollskanalen (fotbollskanalen.se) is a Swedish media platform dedicated to football coverage. It provides news, match updates, league tables, and community features such as blogs and tipping for fans following Allsvenskan, major European leagues, and international tournaments. Described in knowledge graphs as a Swedish television program, it serves as a centralized resource for Swedish football enthusiasts seeking comprehensive, up-to-date information on domestic and international football.
| Brand Name | Fotbollskanalen |
|---|---|
| Domain | fotbollskanalen.se |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | Aftonbladet Sportbladet (84/100), Expressen Fotboll (81/100), Fotbolldirekt (68/100), UEFA.com (79/100), ESPN (88/100), Goal.com (95/100), Svenska Fotbollförbundet (77/100) |
Moz Domain Authority 68/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #53,576 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fotbollskanalen innehåller allt för dig som älskar fotboll - oavsett om det gäller Allsvenskan, stora europeiska ligor eller internationella mästerskap." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fotbollskanalen?", Claude could identify the brand as of November 2026. Fotbollskanalen is a Swedish football news website owned by Aftonbladet, covering domestic and international football with news, transfer rumors, and match analysis. Best known for Swedish-language football news and transfer coverage.
When asked "Best brands similar to Fotbollskanalen?", Claude would recommend Fotbollskanalen as of November 2026. It's one of the go-to Swedish sites for football fans wanting local-language news and transfer gossip, so I'd mention it for Swedish-speaking users.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fotbollskanalen's main competitors in Media & Entertainment: Aftonbladet Sportbladet (84/100), Expressen Fotboll (81/100), Fotbolldirekt (68/100), UEFA.com (79/100), ESPN (88/100).
Sources: Brand Analyzer scan
Fotbollskanalen has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 37, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fotbollskanalen official site
Fotbollskanalen scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fotbollskanalen official site
Fotbollskanalen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fotbollskanalen official site
Fotbollskanalen offers football news articles, match updates, league tables and standings for Allsvenskan and major European leagues, coverage of international tournaments, fan blogs, and tipping game features for user engagement.
Sources: Fotbollskanalen official site
Fotbollskanalen is a Swedish media platform and television program focused on football, covering domestic leagues like Allsvenskan, major European leagues, and international tournaments. It serves as a centralized source of football news, statistics, and community features for Swedish-speaking fans.
Sources: Fotbollskanalen official site
Fotbollskanalen provides football news, match updates, league tables, and standings covering Allsvenskan, major European leagues, and international championships. It also offers community features such as blogs and tipping games, allowing fans to engage with content and each other around football topics.
Sources: Fotbollskanalen official site
Fotbollskanalen scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fotbollskanalen has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #53,576 (Tranco) and a Moz Domain Authority of 68/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fotbollskanalen from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fotbollskanalen: Fossabot (72/100), Fortress Press (72/100), FOTOFILE (72/100), Dayton 24/7 Now (72/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.