90 Years of Health Education
Family Planning Association (fpa.org.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Healthcare brands, Non-profit brands, in the 86th percentile of 25255 Education brands.
The Family Planning Association (FPA) is a UK-based non-profit organization founded in 1921, providing accurate, unbiased, and up-to-date information on relationships and sex education, sexual and reproductive health, and postnatal wellbeing. It offers DfE-compliant RSHE lesson materials for schools and trusted patient information for healthcare professionals and the public. With over 90 years of experience, FPA positions itself as a leading authority in sexual health education across primary and secondary schools, healthcare settings, and for individuals seeking reliable guidance on these topics.
| Brand Name | Family Planning Association |
|---|---|
| Domain | fpa.org.uk |
| Industry | Education, Healthcare |
| Founded | 1921 |
| Headquarters | Linda-a-Velha |
| Main Competitors | Brook (85/100), MSI Reproductive Choices (79/100), British Pregnancy Advisory Service (BPAS) (81/100), NHS (74/100), PSHE Association (76/100) |
Moz Domain Authority 62/100 vs category average 47 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #304,215 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Over 90 Years of Health and Sex Education. Providing accurate, unbiased and up to date information on Relationships and Sex Education, Sexual and Reproductive Health, and Postnatal…" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Family Planning Association?", Claude could identify the brand as of October 2026. The Family Planning Association (FPA) is a UK-based sexual health charity that provides information, education, and advocacy on contraception, sexual health, and relationships. It has a long history dating back to the 1930s and works with schools, healthcare professionals, and th Best known for Providing sexual health and contraception information and education across the UK.
When asked "Best brands similar to Family Planning Association?", Claude would recommend Family Planning Association as of October 2026. It's a well-established and trusted UK authority on sexual health education, so it would naturally come up alongside similar organizations like Brook or NHS sexual health services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Family Planning Association's main competitors in Education: Brook (85/100), MSI Reproductive Choices (79/100), British Pregnancy Advisory Service (BPAS) (81/100), NHS (74/100), PSHE Association (76/100).
Sources: Brand Analyzer scan
Family Planning Association has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 60, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Family Planning Association was founded in 1921. Family Planning Association operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Family Planning Association is headquartered in Linda-a-Velha. Family Planning Association operates in the Education category.
Sources: Wikidata
Family Planning Association scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
FPA offers DfE-compliant relationships and sex education (RSHE) lesson materials designed for primary and secondary school teachers, as well as informational resources on sexual and reproductive health and postnatal wellbeing intended for healthcare professionals and the general public.
The Family Planning Association (FPA) is a UK non-profit organization, founded in 1921, that provides education and information on relationships, sex education, sexual and reproductive health, and postnatal wellbeing. It operates in the education and healthcare sectors, serving schools, healthcare professionals, and the general public.
Family Planning Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
FPA is known for over 90 years of work in health and sex education, and for providing DfE-compliant relationships and sex education (RSHE) lesson materials used by schools, as well as trusted patient information on sexual and reproductive health.
FPA's resources are used by primary and secondary school teachers for delivering RSHE lessons, by healthcare professionals seeking reliable sexual and reproductive health information, and by individuals looking for trustworthy guidance on relationships, sexual health, and postnatal wellbeing.
Family Planning Association scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Family Planning Association has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #304,215 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Family Planning Association from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Family Planning Association: The Foursquare Church (82/100), Ford's Theatre (82/100), Franciscan University of Steubenville (82/100), Freie Universität Berlin (82/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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