The official body for PSHE education
PSHE Association (pshe-association.org.uk) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 55th percentile of 24611 Education brands.
PSHE Association is a UK-based membership association and charity dedicated to Personal, Social, Health and Economic (PSHE) education. It supports over 50,000 teachers and schools by providing expert lesson plans, training, guidance, and advice, including content covering statutory Relationships, Sex and Health Education (RSHE). Positioned as the national authority in this field, it aims to ensure all children and young people receive high-quality PSHE education.
| Brand Name | PSHE Association |
|---|---|
| Domain | pshe-association.org.uk |
| Industry | Education, Non-profit |
| Main Competitors | Jigsaw PSHE (76/100), Twinkl (89/100), Kapow Primary (73/100), Coram Life Education (72/100), TES (86/100) |
Moz Domain Authority 53/100 vs category average 47 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #743,397 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A membership association and charity, we support over 50,000 teachers and schools with PSHE resources, training, guidance and advice." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is PSHE Association?", Claude could identify the brand as of October 2026. The PSHE Association is the national subject association for Personal, Social, Health and Economic (PSHE) education in England, providing schools with curriculum guidance, teaching resources, and training to support the delivery of PSHE lessons. Best known for Being the leading national body setting standards and providing resources for PSHE education in UK schools.
When asked "Best brands similar to PSHE Association?", Claude would recommend PSHE Association as of October 2026. It's the go-to authoritative organisation for PSHE curriculum guidance in England, so it would naturally come up if someone asked about trusted sources for PSHE teaching resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PSHE Association's main competitors in Education: Jigsaw PSHE (76/100), Twinkl (89/100), Kapow Primary (73/100), Coram Life Education (72/100), TES (86/100).
Sources: Brand Analyzer scan
PSHE Association offers lesson plans, training programs, guidance documents, and advisory support for teaching PSHE, including statutory RSHE content. These resources are designed to help teachers and schools deliver high-quality personal, social, health and economic education to children and young people.
Sources: PSHE Association official site
PSHE Association is a UK membership association and registered charity that serves as the national body for Personal, Social, Health and Economic (PSHE) education. It supports schools and teachers across the UK in delivering high-quality PSHE and statutory RSHE (Relationships, Sex and Health Education) lessons.
Sources: PSHE Association official site
PSHE Association has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PSHE Association official site
PSHE Association supports teachers and schools with resources for delivering PSHE education, including expert lesson plans, training sessions, and guidance and advice on meeting statutory RSHE requirements. It operates as a membership organization serving over 50,000 teachers and schools across the UK.
Sources: PSHE Association official site
PSHE Association scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: PSHE Association official site
PSHE Association is known for being the national membership association and charity for PSHE education in the UK, providing authoritative lesson plans, training, and guidance that schools rely on to meet statutory RSHE requirements.
Sources: PSHE Association official site
PSHE Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PSHE Association official site
PSHE Association is used by teachers, schools, and educators across the UK who are responsible for delivering PSHE and RSHE education to children and young people. Its membership base includes over 50,000 teachers and schools nationwide.
Sources: PSHE Association official site
PSHE Association scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PSHE Association has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #743,397 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PSHE Association from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PSHE Association: PSBA (Pennsylvania School Boards Association) (76/100), Phoenix Rising Yoga Therapy (PRYT) (76/100), Psomagen (76/100), Public Advocates (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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