Run to end cancer
Fred's Team (fredsteam.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Sports & Fitness brands, in the 27th percentile of 20961 Non-profit brands.
Fred's Team is a charity endurance fundraising program affiliated with Memorial Sloan Kettering Cancer Center. It organizes runners and other athletes to participate in endurance events worldwide, using their fundraising efforts to support cancer research at MSK. The program targets runners, athletes, and individuals interested in fundraising for cancer causes, as well as donors who wish to support cancer research indirectly through sponsoring participants.
| Brand Name | Fred's Team |
|---|---|
| Domain | fredsteam.org |
| Industry | Non-profit, Healthcare |
| Parent Company / Owner | Memorial Sloan Kettering Cancer Center |
| Main Competitors | Team in Training (57/100), Dana-Farber Marathon Challenge, Team Fox (86/100), DetermiNation (American Cancer Society) (94/100), Fred Hutch Obliteride (76/100) |
Moz Domain Authority 36/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,359,207 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fred's Team appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Fred" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal, Vue.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fred's Team?", Claude could identify the brand as of October 2026. Fred's Team is a charity fundraising program affiliated with Memorial Sloan Kettering Cancer Center, where runners train for marathons like the NYC Marathon in exchange for raising donations for cancer research. It was founded in honor of Fred Lebow, the co-founder of New York Ro Best known for Charity marathon fundraising for cancer research at Memorial Sloan Kettering, tied to the NYC Marathon.
When asked "Best brands similar to Fred's Team?", Claude would recommend Fred's Team as of October 2026. It's a well-known charity running program often mentioned alongside other major marathon charity fundraising initiatives.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fred's Team's main competitors in Non-profit: Team in Training (57/100), Team Fox (86/100), DetermiNation (American Cancer Society) (94/100), Fred Hutch Obliteride (76/100).
Sources: Brand Analyzer scan
Fred's Team is a charity endurance fundraising program connected to Memorial Sloan Kettering Cancer Center. It mobilizes runners and other athletes who participate in races and endurance events, with proceeds from their fundraising directed toward cancer research at MSK.
Sources: Fred's Team official site
Fred's Team has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 54, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fred's Team official site
Fred's Team organizes and supports athletes-primarily runners-who participate in endurance events such as marathons and other races. Participants raise funds through their training and event participation, and the money collected is channeled into cancer research conducted at Memorial Sloan Kettering Cancer Center.
Sources: Fred's Team official site
Fred's Team offers participation opportunities in endurance events worldwide, such as marathons and other races, paired with fundraising support for participants. Through this program, individuals can register for events, raise funds for cancer research, and contribute directly to Memorial Sloan Kettering Cancer Center's research initiatives.
Sources: Fred's Team official site
Fred's Team scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fred's Team official site
Fred's Team can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fred's Team official site
Fred's Team is used by runners, athletes, and individuals who want to combine endurance sports with fundraising for cancer research. It also serves donors who contribute financially to support participants' fundraising efforts and, by extension, cancer research at Memorial Sloan Kettering Cancer Center.
Sources: Fred's Team official site
Fred's Team is known for being a charity endurance program that connects runners and athletes worldwide with fundraising efforts supporting cancer research at Memorial Sloan Kettering Cancer Center. It is recognized within the running and charitable fundraising community as a vehicle for contributing to cancer research through athletic participation.
Sources: Fred's Team official site
Fred's Team scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fred's Team has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is visibility (18/100). It benefits from a global traffic rank of #4,359,207 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify Fred's Team from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fred's Team: Fractured Atlas (71/100), Foster Care Alumni of America (71/100), FrontStream (71/100), Financial Services Council (FSC) (71/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.