För engagerade arbetsgivare
Fremia (fremia.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 48th percentile of 13495 Non-profit brands.
Fremia is a Swedish employer organization founded in 2021 that represents approximately 5,000 employers within the cooperative sector, civil society, and value-driven welfare services. It offers collective agreements, advisory services, and advocacy (påverkansarbete) tailored to the specific conditions of these sectors. Fremia positions itself as a unifying voice and support structure for idea-driven and cooperative employers, aiming to strengthen their operating conditions and, by extension, broader societal resilience. Its target audience includes organizations in social care, education, and the nonprofit sector.
| Brand Name | Fremia |
|---|---|
| Domain | fremia.se |
| Industry | Non-profit, Education |
| Founded | 2021 |
| Main Competitors | Almega (79/100), Svenskt Näringsliv (77/100), Sobona (68/100), Arbetsgivaralliansen, KFO |
Moz Domain Authority 36/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vi företräder 5 000 engagerade arbetsgivare inom kooperation, civilsamhälle och idéburen välfärd och erbjuder kollektivavtal, tjänster och påverkansarbete." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fremia?", Claude could identify the brand as of October 2026. Fremia is a Swedish employers' organization formed in 2021 through the merger of KFO (Kooperationens Förhandlingsorganisation) and Idea, representing civil society, non-profit, and cooperative sector employers in collective bargaining and labor relations matters. Best known for Being Sweden's employer organization for non-profit, cooperative, and civil society sector workplaces.
When asked "Best brands similar to Fremia?", Claude would recommend Fremia as of October 2026. It's a well-known and distinctive player in the Swedish non-profit and cooperative employer landscape, so it would be relevant to mention for that specific context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fremia's main competitors in Non-profit: Almega (79/100), Svenskt Näringsliv (77/100), Sobona (68/100).
Sources: Brand Analyzer scan
Fremia offers collective agreements (kollektivavtal) tailored to the cooperative, civil society, and idea-driven welfare sectors, along with advisory and support services for employers, and advocacy work (påverkansarbete) aimed at improving conditions for these employers and the sectors they operate in.
Sources: Fremia official site
Fremia is a Swedish employer organization founded in 2021 that represents around 5,000 employers operating within the cooperative sector, civil society, and idea-driven (idéburen) welfare services. It functions as an umbrella body providing collective agreements, advisory services, and political advocacy on behalf of its member organizations.
Sources: Fremia official site
Fremia has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 32, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fremia official site
Fremia was founded in 2021. Fremia operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fremia represents engaged employers within cooperation, civil society, and idea-driven welfare by negotiating and providing collective agreements (kollektivavtal), offering advisory and support services tailored to the sector, and conducting advocacy work (påverkansarbete) to strengthen the operating conditions of its member employers.
Sources: Fremia official site
Fremia scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fremia official site
Fremia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fremia official site
Fremia is used by employers within the cooperative sector, civil society, and idea-driven welfare organizations, including entities operating in social care, education, and the nonprofit/ideal sector. Approximately 5,000 such employers are represented by the organization.
Sources: Fremia official site
Fremia is known for being the collective employer organization for Sweden's cooperative, civil society, and idea-driven welfare sectors, representing roughly 5,000 employers and providing them with tailored collective agreements and sector-specific advocacy.
Sources: Fremia official site
Fremia scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fremia has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Fremia from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fremia: Hyphanet (76/100), Franchise Association of New Zealand (FANZ) (76/100), FSB (Federation of Small Businesses) (76/100), Fulfillment Fund (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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