Alla får låna! Allt är gratis!
Fritidsbanken (fritidsbanken.se) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, Government brands, in the 31st percentile of 20195 Non-profit brands.
Fritidsbanken is a Swedish non-profit organization that lends sports and outdoor equipment free of charge to anyone, for periods of up to 14 days. It aims to make an active lifestyle accessible regardless of economic means by removing financial barriers to physical activity and recreation. The service targets individuals and families of all ages, including those with limited financial resources and people with disabilities, and promotes sustainability through equipment reuse rather than purchase.
| Brand Name | Fritidsbanken |
|---|---|
| Domain | fritidsbanken.se |
| Industry | Non-profit, Sports & Fitness |
| Main Competitors | BUA (76/100), Peerby (81/100), Fat Lama (80/100), Decathlon (76/100), REI Co-op (94/100) |
Moz Domain Authority 37/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,588,149 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Alla får låna! Allt är gratis!" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fritidsbanken?", Claude could identify the brand as of October 2026. Fritidsbanken is a Swedish nonprofit organization that lends out sports and leisure equipment for free, similar to a library but for things like skis, bikes, skates, and camping gear, aiming to make leisure activities accessible to everyone regardless of income. Best known for Free lending of sports and outdoor equipment to promote accessible leisure activities for children and families.
When asked "Best brands similar to Fritidsbanken?", Claude would recommend Fritidsbanken as of October 2026. It's a well known and distinctive Swedish model for equipment sharing that directly addresses economic barriers to leisure and sport participation, making it a natural example in discussions of nonprofit or circular economy initiatives in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fritidsbanken's main competitors in Non-profit: BUA (76/100), Peerby (81/100), Fat Lama (80/100), Decathlon (76/100), REI Co-op (94/100).
Sources: Brand Analyzer scan
Fritidsbanken has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 26, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fritidsbanken official site
Fritidsbanken scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fritidsbanken official site
Fritidsbanken is a Swedish non-profit organization that lends sports and outdoor equipment free of charge to the public. It operates under the categories of non-profit, sports and fitness, and government-related services, and is designed to make physical activity and recreation accessible to everyone regardless of their financial situation.
Sources: Fritidsbanken official site
Fritidsbanken lends sports and outdoor equipment to individuals and families for free, typically for up to 14 days. By doing so, it removes the financial barrier to participating in physical activity and recreation, while also promoting sustainability by encouraging equipment reuse instead of new purchases.
Sources: Fritidsbanken official site
Fritidsbanken can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fritidsbanken official site
Fritidsbanken is used by individuals and families of all ages, including those with limited financial resources and people with disabilities, who want access to sports and outdoor equipment without the cost of buying it.
Sources: Fritidsbanken official site
Fritidsbanken is known for offering free, short-term loans of sports and outdoor equipment to anyone, including people with limited financial resources and people with disabilities. Its slogan, 'Alla får låna! Allt är gratis!' ('Everyone can borrow! Everything is free!'), reflects its core identity as an inclusive, no-cost lending service.
Sources: Fritidsbanken official site
Fritidsbanken scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fritidsbanken has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,588,149 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Fritidsbanken from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fritidsbanken: Friluftsfrämjandet (72/100), FreshGrass Foundation (72/100), Frye Art Museum (72/100), Greater Fort Lauderdale Chamber of Commerce (72/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.