Frivärld (Stockholm Free World Forum) Brand Score: 70/100 - Developing tier

Stockholm Free World Forum

Frivärld (Stockholm Free World Forum) (frivarld.se) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, Government brands, in the 19th percentile of 9466 Non-profit brands.

AI Snapshot

Frivärld, also known as the Stockholm Free World Forum, is a Swedish foreign policy think tank founded in 2011. It analyzes and publishes independent research on security policy, geopolitics, and democracy issues affecting Sweden and the transatlantic community, with particular focus on topics such as Russia's actions in Ukraine and China's global influence. The organization positions itself as a leading Swedish institution for security and geopolitical research aimed at policymakers, researchers, journalists, and citizens.

Key facts about Frivärld (Stockholm Free World Forum)
Brand NameFrivärld (Stockholm Free World Forum)
Domainfrivarld.se
IndustryNon-profit, Education
Founded2011
HeadquartersStockholm, Sweden
Main CompetitorsSwedish Institute of International Affairs (UI), Atlantic Council (82/100), Chatham House (87/100), European Council on Foreign Relations (77/100), Carnegie Europe (74/100), German Marshall Fund of the United States (79/100), Center for Strategic and International Studies (CSIS) (85/100)

Evidence

Moz Domain Authority 41/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Stockholm Free World Forum" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is SV-only, limiting citation in English-language AI answers.

Detected tech stack: WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Frivärld (Stockholm Free World Forum)?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Frivärld (Stockholm Free World Forum)?", Claude could identify the brand as of September 2026. Frivärld, also known as the Stockholm Free World Forum, is a Swedish non-profit think tank focused on foreign and security policy, promoting democracy, freedom, and transatlantic ties. It organizes seminars, publishes reports, and hosts debates on geopolitics, particularly concer Best known for Being a Swedish foreign policy think tank promoting democracy and transatlantic relations.

When asked "Best brands similar to Frivärld (Stockholm Free World Forum)?", Claude would recommend Frivärld (Stockholm Free World Forum) as of September 2026. It's a recognized and respected voice in Swedish foreign policy discourse, so it would be relevant if someone asked about Nordic think tanks or organizations focused on democracy and security policy.

People Also Ask About Frivärld (Stockholm Free World Forum)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Frivärld (Stockholm Free World Forum)'s main competitors?

Frivärld (Stockholm Free World Forum)'s main competitors in Non-profit: Atlantic Council (82/100), Chatham House (87/100), European Council on Foreign Relations (77/100), Carnegie Europe (74/100), German Marshall Fund of the United States (79/100).

Sources: Brand Analyzer scan

What is Frivärld (Stockholm Free World Forum)?

Frivärld, or the Stockholm Free World Forum, is a Swedish foreign policy think tank founded in 2011. It focuses on security policy, geopolitics, and democracy issues affecting Sweden and the broader transatlantic community.

Sources: Frivärld (Stockholm Free World Forum) official site

When was Frivärld (Stockholm Free World Forum) founded?

Frivärld (Stockholm Free World Forum) was founded in 2011. Frivärld (Stockholm Free World Forum) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend Frivärld (Stockholm Free World Forum)?

Frivärld (Stockholm Free World Forum) scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Frivärld (Stockholm Free World Forum) official site

What products or services does Frivärld (Stockholm Free World Forum) offer?

Frivärld offers publications, reports, and analysis on security policy, geopolitical threats, and international relations, targeting issues relevant to Sweden and the transatlantic community, including Russia's actions in Ukraine and China's global influence.

Sources: Frivärld (Stockholm Free World Forum) official site

How can Frivärld (Stockholm Free World Forum) improve its AI discoverability?

Frivärld (Stockholm Free World Forum) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Frivärld (Stockholm Free World Forum) official site

What is Frivärld (Stockholm Free World Forum) known for?

Frivärld is known for its independent analysis of security policy and geopolitics within a transatlantic and European framework, particularly its coverage of Russia's actions in Ukraine and China's expanding global influence.

Sources: Frivärld (Stockholm Free World Forum) official site

Who uses Frivärld (Stockholm Free World Forum)?

Frivärld's work is used by policymakers, researchers, journalists, and citizens interested in security policy, geopolitics, and international affairs, particularly those focused on transatlantic and European security issues.

Sources: Frivärld (Stockholm Free World Forum) official site

Recommendations

AI visibility

Frivärld (Stockholm Free World Forum) scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Frivärld (Stockholm Free World Forum) has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (40/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Frivärld (Stockholm Free World Forum) from memory (September 2026) - a sign these signals are paying off.

Visibility - 15/100

Trust - 40/100

Recommendation likelihood - 27/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Frivärld (Stockholm Free World Forum): Four Way Books (70/100), Forensic Architecture (70/100), Keshe Foundation (70/100), GÉANT (70/100).

A step up - brands to learn from: Zorgnet-Icuro (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).

Category leader: Change.org (97/100).

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