Strengthening Families, Empowering Communities
Felton Institute (fsasf.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 68th percentile of 24223 Non-profit brands.
Felton Institute, headquartered in San Francisco and founded in 1889, is a nonprofit social services organization. It provides mental health services, family support, workforce development, and housing assistance aimed at fostering resilience, stability, and well-being. Its programs target children from birth to six and their families, transitional age youth, adults needing mental health or housing support, and older adults, reflecting a long-standing commitment to community-based, innovative social services in the Bay Area.
| Brand Name | Felton Institute |
|---|---|
| Domain | fsasf.org |
| Industry | Non-profit, Healthcare |
| Founded | 1889 |
| Headquarters | San Francisco |
| Main Competitors | Jewish Family and Children's Services (75/100), Episcopal Community Services (75/100), Compass Family Services (77/100), Larkin Street Youth Services, Catholic Charities San Francisco (76/100), Bay Area Community Services, Huckleberry Youth Programs (67/100) |
Moz Domain Authority 27/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Felton Institute has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide innovative social services that foster resilience, stability, and well-being for children, families, and adults in need." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, React.
Social footprint: verified profiles on Instagram, Facebook, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Felton Institute?", Claude could identify the brand as of October 2026. Felton Institute, formerly known as Family Service Agency of San Francisco (which explains the fsasf.org domain), is a long-running Bay Area nonprofit providing mental health services, child welfare programs, and support for older adults and families in need. Best known for Providing mental health and social services to vulnerable populations in the San Francisco Bay Area.
When asked "Best brands similar to Felton Institute?", Claude would recommend Felton Institute as of October 2026. It's a well-established and respected human services nonprofit in the Bay Area, so I'd mention it if someone asked about social service organizations in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Felton Institute's main competitors in Non-profit: Jewish Family and Children's Services (75/100), Episcopal Community Services (75/100), Compass Family Services (77/100), Catholic Charities San Francisco (76/100), Huckleberry Youth Programs (67/100).
Sources: Brand Analyzer scan
Felton Institute has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 29, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Felton Institute official site
Felton Institute was founded in 1889. Felton Institute operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Felton Institute is headquartered in San Francisco. Felton Institute operates in the Non-profit category.
Sources: Wikidata
Felton Institute offers services including mental health support, family support programs, workforce development initiatives, and housing assistance. These services are tailored to different populations, including children from birth to six and their families, transitional age youth, adults, and older adults.
Sources: Felton Institute official site
Felton Institute scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Felton Institute official site
Felton Institute is a nonprofit social services organization founded in 1889 and headquartered in San Francisco. It delivers innovative social services designed to foster resilience, stability, and well-being for children, families, and adults in need, positioning itself as a long-standing leader in community-based social service innovation.
Sources: Felton Institute official site
Felton Institute provides a range of social services including mental health care, family support, workforce development, and housing assistance. These services are designed to support vulnerable populations across different life stages, from young children and their families to transitional age youth, adults, and older adults in the community.
Sources: Felton Institute official site
Felton Institute can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Felton Institute official site
Felton Institute's services are used by children from birth to six and their families, transitional age youth, adults seeking mental health or housing support, and older adults within the community, particularly in the San Francisco area.
Sources: Felton Institute official site
Felton Institute is known for its long history of social service delivery in San Francisco, having operated since 1889. It is recognized for offering comprehensive, innovative programs spanning mental health, family support, workforce development, and housing aimed at vulnerable populations throughout their lifespan.
Sources: Felton Institute official site
Felton Institute scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Felton Institute has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 27/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Felton Institute from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Felton Institute: Florida Rural Legal Services, Inc. (78/100), Friends (78/100), Free Software Foundation (78/100), Fuller Youth Institute (78/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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