FSB (Franz Schneider Brakel GmbH + Co KG) Brand Score: 71/100 - Brand-Ready tier

Premium Türbeschläge für Architektur & Objektbau

FSB (Franz Schneider Brakel GmbH + Co KG) (fsb.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Other brands, in the 26th percentile of 20717 Manufacturing brands.

AI Snapshot

FSB (Franz Schneider Brakel GmbH + Co KG) is a German manufacturer specializing in premium door hardware, sanitary solutions, and access control systems. Founded in 1997, the company combines craftsmanship with design and technology to serve architects, planners, and professionals in high-end commercial and institutional construction. FSB positions itself as a leading premium provider in its sector, valued for design quality and technical excellence, offering tailored solutions for demanding building projects.

Key facts about FSB (Franz Schneider Brakel GmbH + Co KG)
Brand NameFSB (Franz Schneider Brakel GmbH + Co KG)
Domainfsb.de
IndustryManufacturing, Real Estate
Founded1997
HeadquartersSundbyberg railway station
CEOJens Henriksson
Main CompetitorsHoppe (82/100), GEZE (81/100), dormakaba (93/100), ASSA ABLOY (80/100), Hewi, d line

Evidence

Moz Domain Authority 39/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #650,096 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "FSB steht für Premium-Türbeschläge, Sanitärlösungen & Zutrittskontrolle. Hochwertiges Design & Technik für Architekten, Planer und den gehobenen Objektbau." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is DE-only, limiting citation in English-language AI answers.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know FSB (Franz Schneider Brakel GmbH + Co KG)?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is FSB (Franz Schneider Brakel GmbH + Co KG)?", Claude could identify the brand as of September 2026. FSB is a German manufacturer based in Brakel known for high-end architectural door and window hardware, especially door handles designed in collaboration with renowned architects and designers. Best known for Premium designer door handles and architectural hardware.

When asked "Best brands similar to FSB (Franz Schneider Brakel GmbH + Co KG)?", Claude would recommend FSB (Franz Schneider Brakel GmbH + Co KG) as of September 2026. FSB is a leading name in architectural hardware design and would naturally come up when discussing top brands for premium door and window fittings.

People Also Ask About FSB (Franz Schneider Brakel GmbH + Co KG)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are FSB (Franz Schneider Brakel GmbH + Co KG)'s main competitors?

FSB (Franz Schneider Brakel GmbH + Co KG)'s main competitors in Manufacturing: Hoppe (82/100), GEZE (81/100), dormakaba (93/100), ASSA ABLOY (80/100).

Sources: Brand Analyzer scan

How visible is FSB (Franz Schneider Brakel GmbH + Co KG) in AI search?

FSB (Franz Schneider Brakel GmbH + Co KG) has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 52, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: FSB (Franz Schneider Brakel GmbH + Co KG) official site

When was FSB (Franz Schneider Brakel GmbH + Co KG) founded?

FSB (Franz Schneider Brakel GmbH + Co KG) was founded in 1997. FSB (Franz Schneider Brakel GmbH + Co KG) operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is FSB (Franz Schneider Brakel GmbH + Co KG) headquartered?

FSB (Franz Schneider Brakel GmbH + Co KG) is headquartered in Sundbyberg railway station. FSB (Franz Schneider Brakel GmbH + Co KG) operates in the Manufacturing category.

Sources: Wikidata

Does ChatGPT recommend FSB (Franz Schneider Brakel GmbH + Co KG)?

FSB (Franz Schneider Brakel GmbH + Co KG) scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.

Sources: FSB (Franz Schneider Brakel GmbH + Co KG) official site

How can FSB (Franz Schneider Brakel GmbH + Co KG) improve its AI discoverability?

FSB (Franz Schneider Brakel GmbH + Co KG) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: FSB (Franz Schneider Brakel GmbH + Co KG) official site

Recommendations

AI visibility

FSB (Franz Schneider Brakel GmbH + Co KG) scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

FSB (Franz Schneider Brakel GmbH + Co KG) has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #650,096 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify FSB (Franz Schneider Brakel GmbH + Co KG) from memory (September 2026) - a sign these signals are paying off.

Visibility - 30/100

Trust - 52/100

Recommendation likelihood - 62/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to FSB (Franz Schneider Brakel GmbH + Co KG): Frosch (71/100), Freya Systems (71/100), Fulfillrite (71/100), Funskool (71/100).

A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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