FTN Brand Score: 77/100 - Brand-Ready tier

Advanced stats, smarter fantasy decisions

FTN (ftnfantasy.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, Technology brands, in the 46th percentile of 13020 Media & Entertainment brands.

AI Snapshot

FTN is a fantasy sports and sports betting analytics platform accessible via ftnfantasy.com. It provides fantasy football rankings, NFL player statistics, projections, and proprietary advanced metrics such as DVOA. The site targets fantasy football players, sports bettors, and daily fantasy sports (DFS) enthusiasts who want data-driven tools, including features like League Sync, to inform their decisions. FTN positions itself as an expert-backed source for accurate sports analytics within the media, entertainment, sports, and technology sectors.

Key facts about FTN
Brand NameFTN
Domainftnfantasy.com
IndustryMedia & Entertainment, Sports & Fitness
Founded2000
HeadquartersSunnyvale
Main CompetitorsPro Football Focus (PFF) (87/100), FantasyPros (84/100), Rotowire, ESPN Fantasy (88/100), Yahoo Fantasy Sports, Sleeper (84/100), NumberFire

Evidence

Moz Domain Authority 47/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #159,803 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "FTN is home to the most accurate fantasy football rankings, NFL player stats and projections, and advanced metrics like DVOA." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Apache, WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube, Facebook; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know FTN?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is FTN?", Claude could identify the brand as of September 2026. FTN (Fantasy Trade Network, now FTN Fantasy) is a sports content company focused on data-driven fantasy football and betting analysis, offering rankings, projections, and DFS tools. It was founded by Adam Levitan and built a reputation among sharp fantasy sports and betting commu Best known for data-driven fantasy football and DFS analysis and rankings.

When asked "Best brands similar to FTN?", Claude would recommend FTN as of September 2026. It's a respected niche name among fantasy sports and sports betting content creators, so I'd mention it if someone wanted analytics-heavy fantasy football resources.

People Also Ask About FTN

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are FTN's main competitors?

FTN's main competitors in Media & Entertainment: Pro Football Focus (PFF) (87/100), FantasyPros (84/100), ESPN Fantasy (88/100), Sleeper (84/100).

Sources: Brand Analyzer scan

When was FTN founded?

FTN was founded in 2000. FTN operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is FTN headquartered?

FTN is headquartered in Sunnyvale. FTN operates in the Media & Entertainment category.

Sources: Wikidata

Does ChatGPT recommend FTN?

FTN scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: FTN official site

How can FTN improve its AI discoverability?

FTN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: FTN official site

What products or services does FTN offer?

FTN offers fantasy football rankings, NFL player statistics and projections, advanced analytics including DVOA, and integration tools like League Sync that connect with users' fantasy leagues to provide personalized insights.

Sources: FTN official site

What is FTN?

FTN is a fantasy sports and sports betting analytics platform found at ftnfantasy.com. It specializes in fantasy football rankings, NFL player statistics, projections, and proprietary advanced metrics like DVOA, aimed at helping fans and bettors make more informed decisions.

Sources: FTN official site

What does FTN do?

FTN provides fantasy football rankings, NFL player stats and projections, and advanced analytics such as DVOA. It also offers tools like League Sync to integrate with users' fantasy leagues, giving fantasy players and sports bettors data-driven insights to support their decision-making.

Sources: FTN official site

Who uses FTN?

FTN is used by fantasy football players, sports bettors, and daily fantasy sports (DFS) enthusiasts who seek data-driven insights, expert rankings, and advanced statistical tools to guide their fantasy sports and betting decisions.

Sources: FTN official site

Recommendations

AI visibility

FTN scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

FTN has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #159,803 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FTN from memory (September 2026) - a sign these signals are paying off.

Visibility - 30/100

Trust - 58/100

Recommendation likelihood - 56/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to FTN: f-stop Gear (77/100), Front Row Insurance (77/100), Georgia Lottery (77/100), GameDev Market (77/100).

A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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