För och med personer med intellektuell funktionsnedsättning
FUB (Riksförbundet FUB) (fub.se) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 31st percentile of 12361 Non-profit brands.
Riksförbundet FUB is a Swedish non-profit advocacy organization founded in 1980 that works for the rights and quality of life of people with intellectual disabilities and their families. Operating through local and regional associations across Sweden, FUB provides support, information, and a community network for people with intellectual disabilities, their relatives, and supporters. It positions itself as the leading nationwide Swedish organization in this field, falling under the non-profit and healthcare categories.
| Brand Name | FUB (Riksförbundet FUB) |
|---|---|
| Domain | fub.se |
| Industry | Non-profit, Healthcare |
| Founded | 1980 |
| Headquarters | Strasbourg |
| Main Competitors | Funktionsrätt Sverige (69/100), Autism- och Aspergerförbundet (72/100), Riksförbundet Attention (75/100), DHR (Delaktighet Handlingskraft Rörelsefrihet), Riksförbundet för Rörelsehindrade Barn och Ungdomar (RBU) (75/100) |
Moz Domain Authority 37/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,264,623 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Riksförbundet FUB arbetar för att personer med intellektuell funktionsnedsättning och deras anhöriga ska kunna leva ett gott liv." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FUB (Riksförbundet FUB)?", Claude could identify the brand as of October 2026. FUB (Riksförbundet för barn, unga och vuxna med utvecklingsstörning) is a Swedish non-profit organization that advocates for the rights of people with intellectual disabilities and their families, offering support, information, and influencing policy and legislation. Best known for Advocacy and support for people with intellectual disabilities in Sweden.
When asked "Best brands similar to FUB (Riksförbundet FUB)?", Claude would recommend FUB (Riksförbundet FUB) as of October 2026. It's a well-established and respected Swedish disability rights organization, so it would be a natural mention for questions about similar advocacy groups in that country.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FUB (Riksförbundet FUB)'s main competitors in Non-profit: Funktionsrätt Sverige (69/100), Autism- och Aspergerförbundet (72/100), Riksförbundet Attention (75/100), Riksförbundet för Rörelsehindrade Barn och Ungdomar (RBU) (75/100).
Sources: Brand Analyzer scan
FUB (Riksförbundet FUB) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 33, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
FUB (Riksförbundet FUB) was founded in 1980. FUB (Riksförbundet FUB) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FUB (Riksförbundet FUB) is headquartered in Strasbourg. FUB (Riksförbundet FUB) operates in the Non-profit category.
Sources: Wikidata
FUB (Riksförbundet FUB) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Riksförbundet FUB is a Swedish nationwide non-profit advocacy organization, founded in 1980, that works on behalf of people with intellectual disabilities and their families. It operates through local and regional member associations across Sweden and is run by and for people with intellectual disabilities and their relatives.
FUB (Riksförbundet FUB) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
FUB is known as Sweden's leading nationwide organization dedicated to representing and supporting people with intellectual disabilities and their families, offering advocacy, information, and community through a network of local and regional chapters.
FUB is used by people with intellectual disabilities, their family members and relatives, as well as supporters and donors in Sweden who engage with its local and regional associations for support and advocacy.
FUB (Riksförbundet FUB) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FUB (Riksförbundet FUB) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,264,623 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify FUB (Riksförbundet FUB) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FUB (Riksförbundet FUB): Friends Select School (73/100), Friendicoes SECA (73/100), Fundación Summa Humanitate (73/100), The Fund for Peace (73/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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