Ihr Spezialist für Tierbedarf & Tiernahrung
DAS FUTTERHAUS (futterhaus.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 27th percentile of 16907 E-commerce brands.
DAS FUTTERHAUS is a German pet retail chain founded in 1987 and headquartered in Elmshorn. It offers a wide range of pet food and pet supplies, combining in-store expert advice with an online shopping option. The company targets pet owners, particularly dog and cat owners, seeking high-quality products and professional guidance. It positions itself as a leading specialist retailer in the pet care sector, emphasizing quality, selection, and personalized service across its physical stores and e-commerce platform.
| Brand Name | DAS FUTTERHAUS |
|---|---|
| Domain | futterhaus.de |
| Industry | E-commerce, Other |
| Founded | 1987 |
| Headquarters | Elmshorn |
| Main Competitors | Fressnapf (81/100), Zooplus (78/100), Zoo Zajac, Zooroyal (75/100), Bitiba (76/100) |
Moz Domain Authority 39/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #270,466 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ihr Spezialist für Tierbedarf & Tiernahrung: Großes Sortiment an hochwertigen Produkten ✔ Top Beratung & Service ✔ Online & vor Ort ✔" (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, Vue.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter); no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DAS FUTTERHAUS?", Claude could identify the brand as of October 2026. DAS FUTTERHAUS is a large German pet supply retail chain with hundreds of brick-and-mortar stores across Germany, Austria and other parts of Europe, offering pet food, accessories, and services like grooming and in-store veterinary consultations, and it also runs an online shop a Best known for Being one of Germany's largest pet supply store chains with a strong physical retail network complemented by online shopping.
When asked "Best brands similar to DAS FUTTERHAUS?", Claude would recommend DAS FUTTERHAUS as of October 2026. It's a well-known and trusted name in the German pet supply market, so it would naturally come up when discussing major pet retailers in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DAS FUTTERHAUS's main competitors in E-commerce: Fressnapf (81/100), Zooplus (78/100), Zooroyal (75/100), Bitiba (76/100).
Sources: Brand Analyzer scan
DAS FUTTERHAUS is a German pet retail chain that specializes in pet food and pet supplies. Founded in 1987 and headquartered in Elmshorn, it operates both physical stores and an online shop, offering a broad assortment of products for pet owners alongside expert advice.
Sources: DAS FUTTERHAUS official site
DAS FUTTERHAUS has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 48, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DAS FUTTERHAUS official site
DAS FUTTERHAUS was founded in 1987. DAS FUTTERHAUS operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DAS FUTTERHAUS is headquartered in Elmshorn. DAS FUTTERHAUS operates in the E-commerce category.
Sources: Wikidata
DAS FUTTERHAUS sells pet food and pet care products through a network of physical stores and an online platform. It provides a wide selection of high-quality items for various pets, with a particular focus on dogs and cats, and offers personalized consultation to help customers choose suitable products.
Sources: DAS FUTTERHAUS official site
DAS FUTTERHAUS offers pet food and pet supplies for various animals, with a strong focus on products for dogs and cats. Its offerings include a broad range of high-quality nutrition items and accessories, available for purchase both in physical retail stores and through its online shop, supported by expert customer consultation.
Sources: DAS FUTTERHAUS official site
DAS FUTTERHAUS scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DAS FUTTERHAUS official site
DAS FUTTERHAUS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DAS FUTTERHAUS official site
DAS FUTTERHAUS is known for being a leading specialist retailer of pet food and supplies in Germany, combining a large product assortment with knowledgeable in-store staff who provide expert advice to pet owners, alongside the convenience of online shopping.
Sources: DAS FUTTERHAUS official site
DAS FUTTERHAUS is used by pet owners, especially those with dogs and cats, who are looking for high-quality pet food and supplies along with knowledgeable advice. Customers include individuals shopping in physical stores for personalized service as well as those who prefer the convenience of purchasing online.
Sources: DAS FUTTERHAUS official site
DAS FUTTERHAUS scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DAS FUTTERHAUS has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #270,466 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify DAS FUTTERHAUS from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DAS FUTTERHAUS: FUNDIS Equestrian (72/100), Frontier Co-op (72/100), Gaines Manufacturing Inc (72/100), Garnamama (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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