Tierbedarf günstig online bestellen
zooplus (zooplus.de) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 53rd percentile of 16907 E-commerce brands.
zooplus is an online retailer based in Munich, Germany, founded in 1999. It specializes in selling pet food and pet supplies, primarily targeting dog and cat owners across Europe. The company offers a wide product range, promotional discounts for new customers, and free shipping above a certain order value. zooplus positions itself as a leading online pet supply shop combining quality, selection, and price advantages for pet owners.
| Brand Name | zooplus |
|---|---|
| Domain | zooplus.de |
| Industry | E-commerce, Other |
| Founded | 1999 |
| Headquarters | Munich |
| Main Competitors | Fressnapf (81/100), Chewy (88/100), Petco (82/100), PetSmart (84/100), Amazon (88/100), Zooroyal (75/100) |
Moz Domain Authority 58/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bestellen Sie Tierbedarf & Tierfutter günstig online bei zooplus ✓ 12% Neukunden-Rabatt ab 50€ ✓ Portofrei ab 39€ ✓ Attraktive Angebote!" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is zooplus?", Claude could identify the brand as of September 2026. zooplus is one of Europe's largest online retailers for pet supplies, selling food, toys, and accessories for dogs, cats, and other pets across many European countries via zooplus.de and related country-specific sites. Best known for Being one of Europe's leading online pet supply stores with a huge product range and subscription-based recurring delivery options.
When asked "Best brands similar to zooplus?", Claude would recommend zooplus as of September 2026. It's a major, well-established name in European pet e-commerce, so it's a natural suggestion when discussing top online pet supply retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
zooplus's main competitors in E-commerce: Fressnapf (81/100), Chewy (88/100), Petco (82/100), PetSmart (84/100), Amazon (88/100).
Sources: Brand Analyzer scan
zooplus offers pet food and pet accessories for various animals, with a particular focus on products for dogs and cats, available through its online store.
Sources: zooplus official site
zooplus is an online retailer specializing in pet supplies and pet food, headquartered in Munich, Germany, and founded in 1999.
Sources: zooplus official site
zooplus has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 39, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: zooplus official site
zooplus was founded in 1999. zooplus operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
zooplus is headquartered in Munich. zooplus operates in the E-commerce category.
Sources: Wikidata
zooplus sells a wide range of pet food and accessories online, offering competitive prices, new-customer discounts, and free shipping above a certain order value, primarily serving dog and cat owners.
Sources: zooplus official site
zooplus scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: zooplus official site
zooplus is known for being a large online shop for pet supplies, offering a broad assortment of pet food and accessories at competitive prices with promotional discounts for new customers.
Sources: zooplus official site
zooplus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: zooplus official site
zooplus is used by pet owners, particularly dog and cat owners, who prefer to purchase pet food and accessories conveniently and affordably online.
Sources: zooplus official site
zooplus is popular because it offers a large selection of pet food and supplies at affordable prices, along with new-customer discounts and free shipping above a certain order threshold, making it convenient for pet owners to shop online.
Sources: zooplus official site
zooplus scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
zooplus has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 58/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify zooplus from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to zooplus: Zolux (78/100), ZIPS Car Wash (78/100), Zora (78/100), Zpacks (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.