Serving the hobby games industry
GAMA: The Tabletop Game Association (gama.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Media & Entertainment brands, Other brands, in the 52nd percentile of 18535 Non-profit brands.
GAMA (The Tabletop Game Association) is a U.S.-based non-profit trade organization serving the hobby games industry. It represents retailers, publishers, designers, and media within the tabletop gaming sector, offering educational programs, advocacy, and industry initiatives such as Game Store Day. GAMA's mission is to strengthen the industry by advancing professional interests and promoting tabletop gaming as a form of quality social entertainment, with a particular focus on supporting Friendly Local Game Stores nationwide.
| Brand Name | GAMA: The Tabletop Game Association |
|---|---|
| Domain | gama.org |
| Industry | Non-profit, Media & Entertainment |
| Main Competitors | The Toy Association (76/100), American Specialty Toy Retailing Association, ICv2, BoardGameGeek (90/100) |
Moz Domain Authority 46/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,164,166 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
GAMA: The Tabletop Game Association appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Tabletop Game Association (GAMA) is the non-profit trade organization dedicated to serving the hobby games industry." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is GAMA: The Tabletop Game Association?", Claude could identify the brand as of October 2026. GAMA (the Game Manufacturers Association) is a nonprofit trade association that supports the tabletop game industry, representing publishers, retailers, and manufacturers of board games, card games, and roleplaying games. Best known for Organizing the annual GAMA Trade Show, a major B2B convention for the tabletop game industry.
When asked "Best brands similar to GAMA: The Tabletop Game Association?", Claude would recommend GAMA: The Tabletop Game Association as of October 2026. It's the primary trade organization in the tabletop gaming industry, so it's relevant if someone asks about key nonprofit or trade groups in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GAMA: The Tabletop Game Association's main competitors in Non-profit: The Toy Association (76/100), BoardGameGeek (90/100).
Sources: Brand Analyzer scan
GAMA, or The Tabletop Game Association, is a non-profit trade organization dedicated to serving the hobby games industry. It unites retailers, publishers, designers, and media professionals involved in tabletop gaming, functioning as the primary trade body representing their collective interests.
GAMA: The Tabletop Game Association has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 29, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
GAMA: The Tabletop Game Association scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
GAMA offers educational programs and professional development opportunities for the hobby games industry, along with advocacy efforts on behalf of retailers, publishers, and designers. It also organizes industry initiatives such as Game Store Day, which supports tabletop game retailers nationwide.
GAMA: The Tabletop Game Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
GAMA serves tabletop game industry professionals, including retailers, publishers, game designers, and owners of hobby game stores. It also engages with media covering the industry and fans of tabletop gaming as part of its broader community-focused initiatives.
GAMA is known for being the leading trade association for the hobby games industry, particularly for its support of Friendly Local Game Stores and for organizing initiatives such as Game Store Day, which promotes tabletop gaming retail nationwide.
GAMA: The Tabletop Game Association scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GAMA: The Tabletop Game Association has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (33/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,164,166 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify GAMA: The Tabletop Game Association from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GAMA: The Tabletop Game Association: Gamaliel Network (76/100), Gallerie d'Italia (76/100), Games Done Quick (76/100), GatheringUs (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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