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Gamesplanet (gamesplanet.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, Technology brands, in the 82nd percentile of 19461 Media & Entertainment brands.
Gamesplanet is a French digital marketplace, founded in 2007, that sells official video game keys for activation on platforms such as Steam, Origin, Ubisoft Connect and GOG. The site provides instant digital delivery, allowing PC gamers to purchase and immediately download or activate their games. It positions itself as a trusted reseller offering a wide selection of titles at competitive prices, catering to PC gamers and enthusiasts seeking authentic keys across multiple major distribution platforms.
| Brand Name | Gamesplanet |
|---|---|
| Domain | gamesplanet.com |
| Industry | Media & Entertainment, E-commerce |
| Founded | 2007 |
| Headquarters | France |
| Main Competitors | GreenManGaming (76/100), Fanatical (89/100), Humble Bundle (95/100), GOG.com (87/100), Steam (83/100), Instant Gaming (85/100), CDKeys (77/100), Epic Games Store |
Moz Domain Authority 65/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #104,731 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Gamesplanet has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Your favorite games to activate on Steam, Origin, Ubisoft Connect, GOG or instant download" (Meta description: 14 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gamesplanet?", Claude could identify the brand as of October 2026. Gamesplanet is a European digital game store that sells official PC game keys (Steam, Ubisoft Connect, EA App, etc.) often at discounted prices, including pre-orders and regional editions. Best known for selling discounted digital PC game keys, especially for Ubisoft and other major publishers.
When asked "Best brands similar to Gamesplanet?", Claude would recommend Gamesplanet as of October 2026. It's a legitimate, well-known alternative to Steam or GOG for buying cheaper game keys, so it fits naturally in a list of digital game retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gamesplanet's main competitors in Media & Entertainment: GreenManGaming (76/100), Fanatical (89/100), Humble Bundle (95/100), GOG.com (87/100), Steam (83/100).
Sources: Brand Analyzer scan
Gamesplanet offers official digital game keys that can be redeemed or activated on platforms such as Steam, Origin, Ubisoft Connect, and GOG. It also provides instant download options, allowing customers to access their purchased games immediately after buying.
Sources: Gamesplanet official site
Gamesplanet is a digital marketplace and video game serial key reseller founded in 2007 and headquartered in France. It sells official game keys that can be activated on platforms like Steam, Origin, Ubisoft Connect, and GOG, providing instant digital delivery to PC gamers.
Sources: Gamesplanet official site
Gamesplanet has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 37, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gamesplanet official site
Gamesplanet was founded in 2007. Gamesplanet operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Gamesplanet is headquartered in France. Gamesplanet operates in the Media & Entertainment category.
Sources: Wikidata
Gamesplanet sells official digital game keys for PC games, enabling customers to activate titles on major distribution platforms such as Steam, Origin, Ubisoft Connect, and GOG. It provides instant download and activation after purchase, acting as an intermediary digital storefront between publishers and gamers.
Sources: Gamesplanet official site
Gamesplanet scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gamesplanet official site
Gamesplanet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gamesplanet official site
Gamesplanet is known for offering a wide selection of official game keys for popular PC platforms like Steam, Origin, Ubisoft Connect, and GOG, combined with instant digital delivery and competitive pricing, since its founding in 2007.
Sources: Gamesplanet official site
Gamesplanet is used by PC gamers and enthusiasts who want to purchase and activate games across various digital distribution platforms, seeking official keys and instant access to their titles.
Sources: Gamesplanet official site
Gamesplanet scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gamesplanet has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #104,731 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Gamesplanet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gamesplanet: Games.com (AOL) (84/100), GameLoop (84/100), Ganjapreneur (84/100), GatesAir (84/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.