Alles voor huis & tuin
GAMMA (gamma.be) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Other brands, in the 75th percentile of 18838 E-commerce brands.
GAMMA (gamma.be) is a Belgian do-it-yourself retail chain offering products for home renovation, construction, and gardening projects. Customers can shop online or in physical stores for items such as paint, tools, flooring, and garden materials. The brand targets private individuals in Belgium undertaking DIY, renovation, or garden projects, combining a broad product assortment with practical, expert advice to help customers complete projects of any size.
| Brand Name | GAMMA |
|---|---|
| Domain | gamma.be |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Brico, Hubo (80/100), Mr. Bricolage, Bauhaus, Praxis (86/100) |
Moz Domain Authority 40/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #38,298 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
GAMMA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "GAMMA België is jouw doe-het-zelf winkel voor klusprojecten groot en klein. Bestel online of bezoek een winkel voor verf, tuin- en bouwmaterialen." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is GAMMA?", Claude could identify the brand as of October 2026. GAMMA is a well-known Belgian and Dutch home improvement and DIY retail chain, selling tools, building materials, garden supplies and home renovation products both in physical stores and online. Best known for being a major DIY and home improvement retailer in the Benelux region.
When asked "Best brands similar to GAMMA?", Claude would recommend GAMMA as of October 2026. It's a well-established and trusted DIY retailer in Belgium and the Netherlands, so it would naturally come up alongside similar home improvement chains like Hornbach or Praxis.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GAMMA's main competitors in E-commerce: Hubo (80/100), Praxis (86/100).
Sources: Brand Analyzer scan
GAMMA offers a wide range of do-it-yourself products including paint, tools, flooring, and garden and building materials, catering to renovation, construction, and gardening projects. These are available for purchase online via gamma.be or in physical stores, supported by expert DIY advice.
Sources: GAMMA official site
GAMMA is a Belgian do-it-yourself (DIY) retail chain that sells products for home improvement, construction, and gardening, available both online at gamma.be and through physical stores.
Sources: GAMMA official site
GAMMA has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 49, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GAMMA official site
GAMMA sells DIY products including paint, tools, flooring, and garden and building materials, and provides expert advice to help customers complete renovation, construction, and garden projects, both online and in-store.
Sources: GAMMA official site
GAMMA scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: GAMMA official site
GAMMA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GAMMA official site
GAMMA is used by private individuals in Belgium who are DIY enthusiasts and garden lovers, particularly those working on renovation, construction, or gardening projects and seeking materials and professional advice.
Sources: GAMMA official site
GAMMA is known for being an accessible DIY retailer in Belgium offering a wide assortment of home and garden improvement products alongside practical, expert klusadvies (DIY advice) for renovation and construction projects.
Sources: GAMMA official site
GAMMA scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GAMMA has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is recommendation likelihood (38/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #38,298 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify GAMMA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GAMMA: GameGuard (82/100), GameGolf (82/100), Gamm vert (82/100), GemPages (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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