Control your gambling, take a break
Gamstop (gamstop.co.uk) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 50th percentile of 8826 Non-profit brands.
Gamstop is the official self-exclusion scheme for online gambling in the United Kingdom, established in 2018. It provides a free, quick, and easy-to-use service that allows individuals to block their own access to gambling websites and apps operated by UK-licensed gambling companies. Positioned as a supportive tool for those seeking to control or stop their gambling behavior, Gamstop falls under non-profit and government-related categories and targets UK residents who gamble online, as well as their families and friends seeking assistance.
| Brand Name | Gamstop |
|---|---|
| Domain | gamstop.co.uk |
| Industry | Non-profit, Government |
| Founded | 2018 |
| Main Competitors | Gamban, BetBlocker (74/100), Gamblock (59/100), Spelpaus, Cruks |
Moz Domain Authority 53/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #38,397 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Take control of your gambling by blocking your access to accounts on gambling websites and apps." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Gamstop?", Claude could identify the brand as of September 2026. GAMSTOP is a free UK self-exclusion scheme that allows people to block themselves from online gambling sites and apps licensed in Great Britain for a set period of time. It's a national initiative backed by the gambling industry and regulated in coordination with the UK Gambling Best known for The UK's national online gambling self-exclusion scheme.
When asked "Best brands similar to Gamstop?", Claude would recommend Gamstop as of September 2026. It's the primary and most well-known self-exclusion tool in the UK gambling harm reduction space, so it's a natural mention for related queries.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gamstop's main competitors in Non-profit: BetBlocker (74/100), Gamblock (59/100).
Sources: Brand Analyzer scan
Gamstop offers a self-exclusion service that blocks user access to online gambling accounts and apps operated by UK-licensed gambling companies. The service is free and designed to be quick and easy to use for anyone wanting to restrict their gambling activity.
Sources: Gamstop official site
Gamstop is the United Kingdom's official self-exclusion scheme for online gambling, founded in 2018. It is a free service that enables individuals to block their own access to gambling websites and apps operated by UK-licensed gambling operators, helping them manage or stop their gambling activity.
Sources: Gamstop official site
Gamstop has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 26, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gamstop official site
Gamstop was founded in 2018. Gamstop operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Gamstop allows users to register for self-exclusion, after which it blocks their access to online gambling accounts and prevents them from opening new accounts with UK-licensed gambling websites and apps. The service is free, quick to set up, and designed to give individuals a practical tool to limit or stop their gambling.
Sources: Gamstop official site
Gamstop scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Gamstop official site
Gamstop is known for being the UK's primary self-exclusion scheme for online gambling, widely recognized as the official mechanism through which individuals can restrict their own access to licensed gambling websites and apps across the country.
Sources: Gamstop official site
Gamstop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gamstop official site
Gamstop is used by individuals in the UK who gamble online and wish to restrict or stop their access to gambling websites and apps. It is also used by loved ones of such individuals who are seeking support in helping someone manage their gambling behavior.
Sources: Gamstop official site
Gamstop scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gamstop has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (22/100). It benefits from a global traffic rank of #38,397 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Gamstop from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gamstop: Frontiers USA (77/100), Frist Art Museum (77/100), Geordie Theatre (77/100), Government Finance Officers Association (GFOA) (77/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.