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Gathered (gathered.how) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, Other brands, in the 24th percentile of 32392 Media & Entertainment brands.
Gathered (gathered.how) is a digital media platform offering free, accessible content on crafts, home improvement, and lifestyle topics. Produced by the publishers of leading craft magazines, it provides inspiration and practical guidance for hobbies such as knitting, sewing, crochet, and DIY projects, alongside wellness and home decor content. The site positions itself as a trusted hub for creative enthusiasts seeking expert-backed ideas and tutorials.
| Brand Name | Gathered |
|---|---|
| Domain | gathered.how |
| Industry | Media & Entertainment, Education |
| Main Competitors | Craftsy (91/100), AllFreeCrochet (76/100), LoveCrafts (85/100), Ravelry (88/100), Martha Stewart (94/100), Better Homes & Gardens (88/100), Mollie Makes, Hobbycraft (68/100) |
Moz Domain Authority 45/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #275,294 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Gathered appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Get inspired to improve your home, art, knitting, sewing, crochet, DIY and more. Gathered: brought to you by the best-selling craft magazines and beyond" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express, Ghost, Angular.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter); no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gathered?", Claude could not identify the brand as of October 2026. I don't genuinely recognize "Gathered" at gathered.how, likely because it's a newer or niche company with limited presence in my training data.
When asked "Best brands similar to Gathered?", Claude would not surface Gathered as of October 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gathered's main competitors in Media & Entertainment: Craftsy (91/100), AllFreeCrochet (76/100), LoveCrafts (85/100), Ravelry (88/100), Martha Stewart (94/100).
Sources: Brand Analyzer scan
Gathered has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 29, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gathered official site
Gathered scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gathered official site
Gathered is a digital media platform at gathered.how that provides free content focused on crafts, home improvement, and lifestyle topics. It is produced by the publishers of best-selling craft magazines and serves as an online hub for creative inspiration and guidance.
Sources: Gathered official site
Gathered curates and publishes articles, tutorials, and inspiration related to crafts such as knitting, sewing, and crochet, as well as home improvement and personal wellbeing topics. It draws on expertise from established craft magazines to offer free, accessible creative content to its audience.
Sources: Gathered official site
Gathered can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gathered official site
Gathered offers free online content including articles, guides, and inspiration for crafts like knitting, sewing, and crochet, as well as home improvement and lifestyle/wellness topics. It does not appear to sell physical products but functions as a content and inspiration platform.
Sources: Gathered official site
Gathered is used by hobbyists, crafters, and DIY enthusiasts, particularly those interested in knitting, sewing, crochet, home decor, and personal wellbeing, who are seeking free inspiration and practical guidance for their creative projects.
Sources: Gathered official site
Gathered is known for being a free online resource that aggregates expert-backed craft and DIY content, particularly in knitting, sewing, crochet, and home decor, sourced from well-known, best-selling craft magazines.
Sources: Gathered official site
Gathered scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gathered has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #275,294 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Gathered from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gathered: Gartic Phone (70/100), Mein schöner Garten (70/100), General-Anzeiger Bonn (70/100), ゴールドオンライン (GOLD ONLINE) (70/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.