Filae Brand Score: 74/100 - Brand-Ready tier

Retrouvez facilement vos ancêtres

Filae (genea.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Other brands, in the 34th percentile of 16168 Media & Entertainment brands.

AI Snapshot

Filae is a French genealogy website, founded in 1994, that allows individuals to build family trees and explore their family history using official French archives, including civil records and census data. It positions itself as a leading genealogy portal in France, offering access to billions of genealogical records. Filae is owned by MyHeritage and targets French individuals interested in tracing their ancestry and family origins.

Key facts about Filae
Brand NameFilae
Domaingenea.com
IndustryMedia & Entertainment, Education
Founded1994
Parent Company / OwnerMyHeritage
Main CompetitorsMyHeritage (87/100), Geneanet (89/100), Ancestry (85/100), FamilySearch (78/100), Archives Nationales (French national archives, digitized records)

Evidence

Moz Domain Authority 17/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Filae.com : le portail de la généalogie en France pour consulter son Etat-civil en ligne et construire son arbre généalogique gratuitement." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FR-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Filae?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Filae?", Claude could identify the brand as of September 2026. Filae is a French genealogy company that provided online access to digitized civil, religious, and historical records along with family tree building tools, helping users research their French ancestry; it was acquired by MyHeritage in 2021. Best known for Being a leading French genealogy research platform with extensive digitized French archival records.

When asked "Best brands similar to Filae?", Claude would recommend Filae as of September 2026. It's a well known name in genealogy research, especially for anyone tracing French ancestry, though the listed website genea.com doesn't match the Filae I know, which used filae.com.

People Also Ask About Filae

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Filae's main competitors?

Filae's main competitors in Media & Entertainment: MyHeritage (87/100), Geneanet (89/100), Ancestry (85/100), FamilySearch (78/100).

Sources: Brand Analyzer scan

What products or services does Filae offer?

Filae offers access to a large database of French genealogical archives, including civil status records (état civil), census records (recensements), and other historical archives. It provides tools for users to search these records and build their own family trees online.

Sources: Filae official site

What is Filae?

Filae is a French genealogy website, founded in 1994, dedicated to helping individuals research their ancestry and build family trees using official French archives such as civil records, census data, and historical documents. It is owned by MyHeritage and is positioned as a reference portal for genealogy in France.

Sources: Filae official site

When was Filae founded?

Filae was founded in 1994. Filae operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does Filae do?

Filae provides access to a large database of French genealogical records, including civil status records, census data, and historical archives. Users can search these records to trace their ancestors and construct a family tree online. The platform is designed to make genealogical research in France simple and fast.

Sources: Filae official site

Does ChatGPT recommend Filae?

Filae scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Filae official site

How can Filae improve its AI discoverability?

Filae can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Filae official site

What is Filae known for?

Filae is known for being one of the largest sources of French genealogical archives, including civil status records and census data, and for enabling users to quickly build family trees based on official French records.

Sources: Filae official site

Who owns Filae?

Filae is owned by or part of MyHeritage. Filae operates in the Media & Entertainment category.

Sources: Wikidata

Who uses Filae?

Filae is used by individuals in France who are interested in genealogy and want to research their ancestors and family origins using official French archival records.

Sources: Filae official site

Recommendations

AI visibility

Filae scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Filae has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 17/100 and thin schema.org structured data. In a live check, Claude could already identify Filae from memory (September 2026) - a sign these signals are paying off.

Visibility - 15/100

Trust - 7/100

Recommendation likelihood - 40/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Filae: 机核 GCORES (74/100), GBvi (74/100), Genes Reunited (74/100), Scholar (74/100).

A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).

Category leader: Change.org (97/100).

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