A prevenção começa no seu DNA
Genera (genera.com.br) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, in the 94th percentile of 12125 Healthcare brands.
Genera is a Brazilian company offering personalized genetic testing services focused on health, wellness, and ancestry. Operating through genera.com.br, it provides DNA-based tests that reveal ancestry information and health predispositions, aiming to enable personalized prevention strategies. The company positions itself as a leading genetic testing provider in Brazil, serving individuals, healthcare professionals, and businesses interested in genetics-based wellness solutions. Genera falls under the Healthcare and E-commerce categories.
| Brand Name | Genera |
|---|---|
| Domain | genera.com.br |
| Industry | Healthcare, E-commerce |
| Founded | 1908 |
| Headquarters | Detroit |
| Parent Company / Owner | The Vanguard Group |
| CEO | Mary Barra |
| Main Competitors | 23andMe (91/100), AncestryDNA (85/100), MyHeritage DNA (87/100), Mendelics (80/100), Color (89/100) |
Moz Domain Authority 49/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Genera appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Descubra como a genética pode transformar sua saúde e bem-estar. Testes genéticos personalizados e resultados precisos esperam por você. Confira!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, React.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Genera's main competitors in Healthcare: 23andMe (91/100), AncestryDNA (85/100), MyHeritage DNA (87/100), Mendelics (80/100), Color (89/100).
Sources: Brand Analyzer scan
Genera has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 77, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Genera official site
Genera was founded in 1908. Genera operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Genera is headquartered in Detroit. Genera operates in the Healthcare category.
Sources: Wikidata
Genera scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Genera official site
Genera is a Brazilian company that provides personalized genetic testing services related to health, wellness, and ancestry. It operates primarily through its website, genera.com.br, offering DNA-based tests designed to reveal genetic predispositions and ancestral origins for individuals, healthcare professionals, and businesses.
Sources: Genera official site
Genera develops and sells genetic tests that analyze an individual's DNA to provide insights into ancestry and health-related predispositions. The company uses these results to offer personalized recommendations for disease prevention and wellness, targeting consumers, healthcare professionals, and corporate clients interested in genetics-based health solutions.
Sources: Genera official site
Genera can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Genera official site
Genera offers personalized genetic testing services that analyze DNA to determine ancestry and health predispositions. These tests are designed to support personalized disease prevention and wellness planning, and are marketed to individual consumers, healthcare professionals, and businesses seeking genetics-based wellness solutions.
Sources: Genera official site
Genera is owned by or part of The Vanguard Group. Genera operates in the Healthcare category.
Sources: Wikidata
Genera is known for being positioned as a leading provider of genetic testing services in Brazil, combining ancestry discovery with health predisposition analysis. Its tests are marketed as accessible tools for personalized prevention based on an individual's DNA profile.
Sources: Genera official site
Genera's services are used by individuals interested in learning about their genetic ancestry and health predispositions, as well as healthcare professionals who may incorporate genetic testing into patient care. Additionally, businesses seeking wellness solutions based on genetic insights are part of its target audience.
Sources: Genera official site
Genera scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Genera has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (77/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 49/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Genera: GEA (86/100), Gavi, the Vaccine Alliance (86/100), Glo (86/100), GOJO (86/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.