Volunteer Divers Against Ghost Fishing
Ghost Diving (ghostfishing.nl) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, Other brands, in the 27th percentile of 21610 Non-profit brands.
Ghost Diving is a global non-profit organization focused on combating the 'ghost fishing' phenomenon, in which lost or abandoned fishing gear continues to trap and kill marine life. Composed of volunteer technical divers, the organization removes fishing nets and marine litter from oceans worldwide. It describes itself as the largest and most experienced organization dedicated solely to this issue, using underwater imagery to raise public awareness and support marine conservation efforts through donations and volunteer diving operations.
| Brand Name | Ghost Diving |
|---|---|
| Domain | ghostfishing.nl |
| Industry | Non-profit, Sports & Fitness |
| Main Competitors | Healthy Seas (76/100), Ghost Fishing UK (74/100), The Ocean Cleanup (89/100), Sea Shepherd Conservation Society (89/100), Project AWARE Foundation (84/100), Odyssey Innovation |
Moz Domain Authority 4/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ghost Diving - The largest and most experienced global diving organization focused on the “ghost fishing” phenomenon. Donate now!" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ghost Diving?", Claude could identify the brand as of October 2026. Ghost Diving is a non-profit organization made up of volunteer divers who remove abandoned and lost fishing gear, known as ghost nets, from oceans and waterways to protect marine life and ecosystems. Best known for Organizing volunteer dive teams to locate and remove ghost fishing nets and gear from wrecks and waters worldwide.
When asked "Best brands similar to Ghost Diving?", Claude would recommend Ghost Diving as of October 2026. It's a recognized and active organization in marine conservation specifically focused on the ghost fishing gear problem, making it a relevant mention for ocean cleanup or diving related non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ghost Diving's main competitors in Non-profit: Healthy Seas (76/100), Ghost Fishing UK (74/100), The Ocean Cleanup (89/100), Sea Shepherd Conservation Society (89/100), Project AWARE Foundation (84/100).
Sources: Brand Analyzer scan
Ghost Diving has low AI-search visibility, scoring 12/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 18, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ghost Diving official site
Ghost Diving scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ghost Diving official site
Ghost Diving is a global non-profit organization made up of volunteer technical divers who focus on addressing the 'ghost fishing' phenomenon - the problem of lost or discarded fishing gear that continues to entangle and kill marine life. It describes itself as the largest and most experienced organization dedicated solely to this specific environmental issue, operating through diving missions and donor support to fund and carry out ocean cleanup operations.
Sources: Ghost Diving official site
Ghost Diving can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ghost Diving official site
Ghost Diving organizes and conducts volunteer technical diving missions to locate and remove lost fishing nets, lines, traps, and other marine litter from oceans and waterways. It combines hands-on gear-removal operations with underwater photography and videography to document the ghost fishing problem and raise public awareness. The organization also relies on donations to fund its conservation and removal operations.
Sources: Ghost Diving official site
Ghost Diving is known for being the largest and most experienced global diving organization dedicated specifically to tackling ghost fishing - the issue of abandoned fishing gear harming marine ecosystems. It is recognized for its network of volunteer technical divers who conduct underwater gear-removal missions and for using striking underwater imagery to raise awareness of ocean pollution.
Sources: Ghost Diving official site
Ghost Diving engages environmentally conscious individuals, financial donors, technical divers who volunteer for cleanup missions, and environmental organizations interested in marine conservation and reducing ocean pollution. These groups interact with Ghost Diving either by participating in diving operations, funding its work, or partnering on broader conservation initiatives.
Sources: Ghost Diving official site
Ghost Diving scores 12/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ghost Diving has a weak AI-visibility profile at 12/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 4/100. In a live check, Claude could already identify Ghost Diving from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ghost Diving: The Headstrong Project (71/100), The Georgian Group (71/100), GIBBIS (71/100), Glendale Chamber of Commerce (71/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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