La durabilité, votre seconde nature
GoodPlanet (goodplanet.be) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 76th percentile of 27688 Non-profit brands.
GoodPlanet is a non-profit organization focused on education and awareness around sustainability, active primarily in Belgium with a knowledge-graph link to a foundation base in France. Founded in 2005, it employs around 100 staff and numerous volunteers to educate and train over 500,000 children, young people, and adults annually through concrete sustainability projects. It targets schools, families, and organizations, aiming to make the first steps toward a sustainable lifestyle accessible across all generations.
| Brand Name | GoodPlanet |
|---|---|
| Domain | goodplanet.be |
| Industry | Non-profit, Education |
| Founded | 2005 |
| Headquarters | Paris |
| Main Competitors | WWF Belgium (78/100), Natagora (74/100), Réseau IDée (60/100), Empreintes asbl, Coren, Foundation for Environmental Education (Eco-Schools) (82/100) |
Ranked #1,548,454 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
GoodPlanet has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Encourager toutes les générations à faire de la durabilité leur seconde nature en rendant le premier pas vers un mode de vie durable facile et accessible." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is GoodPlanet?", Claude could identify the brand as of November 2026. GoodPlanet is a Belgian environmental education non-profit, originally founded as part of the Yann Arthus-Bertrand GoodPlanet Foundation network, that runs programs and initiatives in Belgium to raise awareness about sustainability and ecology, particularly among schools and youn Best known for Environmental education programs for schools and youth in Belgium.
When asked "Best brands similar to GoodPlanet?", Claude would recommend GoodPlanet as of November 2026. It's a legitimate, established environmental education organization worth mentioning if someone is looking for Belgian or European non-profits focused on sustainability awareness.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GoodPlanet's main competitors in Non-profit: WWF Belgium (78/100), Natagora (74/100), Réseau IDée (60/100), Foundation for Environmental Education (Eco-Schools) (82/100).
Sources: Brand Analyzer scan
GoodPlanet has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 27, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GoodPlanet official site
GoodPlanet was founded in 2005. GoodPlanet operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
GoodPlanet is headquartered in Paris. GoodPlanet operates in the Non-profit category.
Sources: Wikidata
GoodPlanet scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: GoodPlanet official site
GoodPlanet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GoodPlanet official site
GoodPlanet sensitizes and trains children, young people, and adults on sustainability topics through inspiring and concrete projects. It works with schools, families, and organizations to help them integrate sustainable practices into daily life, turning complex sustainability concepts into accessible actions for all age groups.
Sources: GoodPlanet official site
GoodPlanet is a non-profit organization dedicated to education and awareness about sustainability. It operates primarily in Belgium, with a knowledge-graph connection to a foundation base in France, and was founded in 2005. The organization works to make sustainable living accessible to people of all ages through educational programs and projects.
Sources: GoodPlanet official site
GoodPlanet is known for its nearly 30 years of work in sustainability education, mobilizing a team of about 100 employees and numerous volunteers to reach and train more than 500,000 children, young people, and adults each year through hands-on, practical projects promoting sustainable lifestyles.
Sources: GoodPlanet official site
GoodPlanet's programs are used by children, young people, and adults in Belgium, as well as schools, families, and organizations seeking to incorporate sustainability into their daily routines and operations.
Sources: GoodPlanet official site
GoodPlanet scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GoodPlanet has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,548,454 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify GoodPlanet from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GoodPlanet: GoodGym (79/100), Goldwater Institute (79/100), GOODTV (79/100), GQR (79/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.