Agir rend heureux
Fondation GoodPlanet (goodplanet.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Education brands, in the 84th percentile of 12136 Non-profit brands.
Fondation GoodPlanet is a French non-profit foundation created in 2005 by photographer and filmmaker Yann Arthus-Bertrand. Recognized as a public-interest organization, it aims to raise awareness of ecological and social issues and to promote concrete action for a more sustainable world. Based in Paris, it combines educational initiatives, outreach campaigns, and hands-on experiences to encourage citizens, families, schools, and local stakeholders to engage in environmental and solidarity-based action. The foundation blends appreciation of nature with pedagogy and practical environmental engagement.
| Brand Name | Fondation GoodPlanet |
|---|---|
| Domain | goodplanet.org |
| Industry | Non-profit, Education |
| Founded | 2005 |
| Headquarters | Paris |
| Main Competitors | Fondation pour la Nature et l'Homme (80/100), WWF France (81/100), Greenpeace France (88/100), Surfrider Foundation Europe (76/100), Fondation de France (85/100), Les Petits Débrouillards |
Moz Domain Authority 63/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #181,251 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "La Fondation GoodPlanet a été créée par Yann Arthus-Bertrand pour sensibiliser aux enjeux écologiques et solidaires, et agir concrètement pour un monde plus durable." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fondation GoodPlanet?", Claude could identify the brand as of October 2026. Fondation GoodPlanet is a French environmental non-profit founded by photographer and filmmaker Yann Arthus-Bertrand, known for promoting awareness about sustainable development, biodiversity, and climate issues through education, exhibitions, and documentaries. It runs a visitor Best known for Environmental education and awareness campaigns founded by Yann Arthus-Bertrand, creator of the 'Home' documentary.
When asked "Best brands similar to Fondation GoodPlanet?", Claude would recommend Fondation GoodPlanet as of October 2026. It's a well-regarded and recognizable environmental non-profit in France with a strong public figure behind it, so it would be relevant to mention for environmental or sustainability-focused non-profit recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fondation GoodPlanet's main competitors in Non-profit: Fondation pour la Nature et l'Homme (80/100), WWF France (81/100), Greenpeace France (88/100), Surfrider Foundation Europe (76/100), Fondation de France (85/100).
Sources: Brand Analyzer scan
Fondation GoodPlanet is a French public-interest foundation established in 2005 by Yann Arthus-Bertrand. It is a non-profit organization based in Paris dedicated to environmental and social awareness and action.
Sources: Fondation GoodPlanet official site
Fondation GoodPlanet has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 48, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fondation GoodPlanet official site
Fondation GoodPlanet was founded in 2005. Fondation GoodPlanet operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fondation GoodPlanet is headquartered in Paris. Fondation GoodPlanet operates in the Non-profit category.
Sources: Wikidata
Fondation GoodPlanet raises awareness about ecological and solidarity-related issues and takes concrete action to promote a more sustainable world. It combines educational programs, awareness campaigns, and practical experiences to engage citizens, families, schools, and local actors in environmental and social causes.
Sources: Fondation GoodPlanet official site
Fondation GoodPlanet scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fondation GoodPlanet official site
Fondation GoodPlanet is recognized as a 'fondation reconnue d'utilité publique' (public-interest foundation) in France, a status granted by French authorities that typically requires transparency, accountability, and alignment with public-benefit goals. This official recognition supports its credibility as a legitimate non-profit organization.
Sources: Fondation GoodPlanet official site
Fondation GoodPlanet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fondation GoodPlanet official site
Fondation GoodPlanet offers educational and awareness-raising programs focused on ecological and solidarity issues, along with concrete initiatives and experiences designed to engage citizens, families, schools, and local communities in environmental action.
Sources: Fondation GoodPlanet official site
Fondation GoodPlanet is known for being founded by photographer and environmentalist Yann Arthus-Bertrand and for its recognition as a public-interest foundation that blends appreciation of nature ('émerveillement du Vivant') with educational and concrete environmental action.
Sources: Fondation GoodPlanet official site
The foundation's programs and initiatives are aimed at citizens, families, schools, and local organizations who want to engage concretely in environmental protection and ecological solidarity.
Sources: Fondation GoodPlanet official site
Fondation GoodPlanet scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fondation GoodPlanet has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #181,251 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fondation GoodPlanet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fondation GoodPlanet: Goodman Theatre (83/100), Goodera (83/100), Google Arts & Culture (83/100), Goonj (83/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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