Feed More, Waste Less
Goodr (goodr.co) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Technology brands, Other brands, in the 56th percentile of 9509 Non-profit brands.
Goodr is a technology and logistics company, founded in 2006, whose mission is to end waste, fight hunger, and feed communities. It provides organizations with an end-to-end platform that diverts edible food surplus to people in need while recycling inedible waste, generating social impact and tax benefits for businesses. Goodr is categorized as a non-profit/technology organization and, according to available facts, operates under Goodreads, Inc.
| Brand Name | Goodr |
|---|---|
| Domain | goodr.co |
| Industry | Non-profit, Technology |
| Founded | 2006 |
| Parent Company / Owner | Goodreads, Inc. |
| Main Competitors | Copia (80/100), Spoiler Alert (83/100), Too Good To Go (86/100), Food Rescue US (81/100), Replate (72/100) |
Moz Domain Authority 48/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,404,596 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Goodr leverages technology and logistics to reduce waste and eliminate hunger. Discover how we provide organizations with solutions that create impact." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Goodr's main competitors in Non-profit: Copia (80/100), Spoiler Alert (83/100), Too Good To Go (86/100), Food Rescue US (81/100), Replate (72/100).
Sources: Brand Analyzer scan
Goodr has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Goodr official site
Goodr was founded in 2006. Goodr operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Goodr scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Goodr official site
Goodr can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Goodr official site
Goodr is owned by or part of Goodreads, Inc.. Goodr operates in the Non-profit category.
Sources: Wikidata
Goodr is a technology and logistics company, founded in 2006, that focuses on ending waste and fighting hunger. It works with organizations to divert edible food surplus to communities in need while recycling inedible waste, creating social impact and tax savings for its clients.
Sources: Goodr official site
Goodr provides an end-to-end technology and logistics platform that helps businesses and institutions manage surplus food. It identifies edible food that can be donated to people facing hunger and arranges for recycling of inedible waste, using technology to track and streamline the process for tax and reporting purposes.
Sources: Goodr official site
Goodr scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Goodr has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,404,596 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Goodr: The Golf Foundation (78/100), Golden (78/100), Gordon-Conwell Theological Seminary (78/100), Gordon College (78/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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