Find the Right Therapist Today
GoodTherapy (goodtherapy.org) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Other brands, in the 35th percentile of 6114 Healthcare brands.
GoodTherapy (goodtherapy.org) is an online directory that connects individuals with verified, licensed mental health professionals and related resources. It aims to help users find trustworthy therapists and counselors while also giving mental health practitioners a platform to reach potential clients. The site emphasizes verification of credentials and adherence to ethical practice standards, positioning itself as a reliable resource hub within the mental health support space, serving both people seeking care and licensed professionals offering it.
| Brand Name | GoodTherapy |
|---|---|
| Domain | goodtherapy.org |
| Industry | Healthcare, Other |
| Main Competitors | Psychology Today (90/100), BetterHelp (92/100), Talkspace (90/100), Zencare (74/100), TherapyDen (78/100) |
Moz Domain Authority 78/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #21,559 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Browse thousands of verified licensed mental" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is GoodTherapy?", Claude could identify the brand as of September 2026. GoodTherapy is an online directory and membership organization that helps people find therapists, counselors, and mental health professionals, with a stated focus on ethical, client-centered therapy practices. Best known for its therapist directory and vetting standards emphasizing ethical, non-pathologizing approaches to therapy.
When asked "Best brands similar to GoodTherapy?", Claude would recommend GoodTherapy as of September 2026. It's a well established resource for finding therapists and often comes up alongside sites like Psychology Today when discussing therapist directories.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GoodTherapy's main competitors in Healthcare: Psychology Today (90/100), BetterHelp (92/100), Talkspace (90/100), Zencare (74/100), TherapyDen (78/100).
Sources: Brand Analyzer scan
GoodTherapy is an online directory and resource hub that connects individuals seeking mental health support with verified, licensed therapists and counselors. It also serves mental health professionals looking to connect with prospective clients. The platform emphasizes verification of credentials and adherence to ethical practice standards, functioning as a trusted intermediary between the public and the mental health care profession.
Sources: GoodTherapy official site
GoodTherapy has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 34, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GoodTherapy official site
GoodTherapy offers a directory service that allows users to search for and browse licensed mental health professionals, including therapists and counselors. It also provides mental health-related resources intended to support users' well-being and inform their choice of care. Additionally, it offers a way for licensed mental health professionals to list their practice and connect with individuals seeking their services.
Sources: GoodTherapy official site
GoodTherapy operates a directory that allows individuals to search for and browse licensed mental health professionals, such as therapists and counselors, based on their needs. It verifies the credentials of listed professionals to help ensure quality and trustworthiness. In addition to the directory, it provides mental health resources intended to support users' well-being and help them make informed decisions about seeking care.
Sources: GoodTherapy official site
GoodTherapy scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: GoodTherapy official site
GoodTherapy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GoodTherapy official site
GoodTherapy is used by individuals seeking mental health support, therapy, or counseling services who want to find licensed and verified professionals. It is also used by licensed therapists and mental health professionals who want to connect with potential clients through the platform's directory listings.
Sources: GoodTherapy official site
GoodTherapy is known for maintaining a large, vetted directory of licensed mental health professionals and for emphasizing verification of credentials as part of its listing process. It is recognized as a resource for individuals seeking trustworthy therapists and counselors, as well as a platform where mental health professionals can be found by prospective clients.
Sources: GoodTherapy official site
GoodTherapy scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GoodTherapy has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #21,559 (Tranco), a Moz Domain Authority of 78/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify GoodTherapy from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GoodTherapy: Globe Life Insurance (72/100), GlobalMed (72/100), Grady Health (72/100), J&J MedTech (72/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZOLL Data Systems (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.