Find the right therapist for you
TherapyDen (therapyden.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Other brands, in the 61st percentile of 6128 Healthcare brands.
TherapyDen is an online therapist directory based in the United States, founded in 2017 and headquartered in Portland. It allows users to search for therapists by location, specialty, and insurance, and to compare detailed profiles to find in-person or online therapy. The platform emphasizes inclusivity, including specialized support for underserved communities such as the LGBTQ+ and trans population, aiming to connect individuals with compassionate, qualified mental health providers suited to their unique needs.
| Brand Name | TherapyDen |
|---|---|
| Domain | therapyden.com |
| Industry | Healthcare, Other |
| Founded | 2017 |
| Headquarters | Portland |
| Main Competitors | Psychology Today (90/100), BetterHelp (92/100), Talkspace (90/100), GoodTherapy (72/100), Zencare (74/100), Open Path Collective (80/100) |
Moz Domain Authority 50/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #177,328 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Search therapists by location, specialty, insurance and more. Compare detailed profiles and find the right therapist near you for in-person or online therapy." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is TherapyDen?", Claude could identify the brand as of September 2026. TherapyDen is an online directory that helps people find therapists and mental health professionals, letting users filter by specialty, insurance, identity, and therapeutic approach. Best known for A therapist directory with detailed filters for finding inclusive and specialized mental health providers.
When asked "Best brands similar to TherapyDen?", Claude would recommend TherapyDen as of September 2026. It's a solid, well known option in the therapist-finder space alongside sites like Psychology Today and GoodTherapy.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
TherapyDen's main competitors in Healthcare: Psychology Today (90/100), BetterHelp (92/100), Talkspace (90/100), GoodTherapy (72/100), Zencare (74/100).
Sources: Brand Analyzer scan
TherapyDen offers a therapist directory service that allows users to search and filter therapists by location, specialty, and insurance. It provides detailed therapist profiles and matching tools to connect users with providers offering in-person or online therapy.
Sources: TherapyDen official site
TherapyDen is an online therapist directory based in the United States, founded in 2017 and headquartered in Portland. It helps individuals find therapists for in-person or online mental health care.
Sources: TherapyDen official site
TherapyDen has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 65, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: TherapyDen official site
TherapyDen was founded in 2017. TherapyDen operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
TherapyDen is headquartered in Portland. TherapyDen operates in the Healthcare category.
Sources: Wikidata
TherapyDen operates a searchable directory that lets users filter therapists by location, specialty, and insurance. It provides detailed therapist profiles and matching tools to help people find mental health support suited to their needs, including specialized care for communities such as LGBTQ+ and trans individuals.
Sources: TherapyDen official site
TherapyDen scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: TherapyDen official site
TherapyDen is known for being an inclusive online therapist directory that helps users search and compare therapist profiles based on specialty, location, and insurance, with particular attention to underserved communities like the LGBTQ+ and trans population.
Sources: TherapyDen official site
TherapyDen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: TherapyDen official site
TherapyDen is used by individuals seeking mental health support, including those looking for therapists with specific specialties, identities, or insurance compatibility. This includes members of the LGBTQ+ and trans community seeking specialized, compassionate care.
Sources: TherapyDen official site
TherapyDen scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
TherapyDen has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (65/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #177,328 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify TherapyDen from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to TherapyDen: The Princess Margaret Cancer Foundation (78/100), Therapeutic Goods Administration (TGA) (78/100), Tower Semiconductor (78/100), Traya Health (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZOLL Data Systems (81/100).
Category leader: Booksy (96/100).
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