Find your next great adventure
AllTrails (gpsies.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Travel & Hospitality brands, Technology brands, in the 27th percentile of 9585 Sports & Fitness brands.
AllTrails is a website and platform founded in 2010 that helps outdoor enthusiasts discover, plan, and navigate trails for hiking, camping, and running. It provides detailed trail guides and offline maps, allowing users to explore even without cell service, as well as tools to record activities and create custom routes. The platform combines comprehensive trail data with community-driven insights, positioning itself as a leading resource for trail discovery and outdoor navigation.
| Brand Name | AllTrails |
|---|---|
| Domain | gpsies.com |
| Industry | Sports & Fitness, Travel & Hospitality |
| Founded | 2010 |
| Main Competitors | Komoot (93/100), Gaia GPS (80/100), Strava (95/100), MapMyHike, Trailforks (89/100), Outdooractive, Hiking Project (75/100) |
Moz Domain Authority 60/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A hiker seen from behind, walking on a trail surrounded by pine trees." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AllTrails's main competitors in Sports & Fitness: Komoot (93/100), Gaia GPS (80/100), Strava (95/100), Trailforks (89/100), Hiking Project (75/100).
Sources: Brand Analyzer scan
AllTrails has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 30, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AllTrails official site
AllTrails was founded in 2010. AllTrails operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
AllTrails scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: AllTrails official site
AllTrails offers trail guides, offline maps, and tools for recording outdoor activities such as hikes, camping trips, and runs. Users can also create custom routes, allowing them to plan and navigate trails tailored to their specific needs, even in areas without cell service.
Sources: AllTrails official site
AllTrails helps users discover, plan, and navigate trails for hiking, camping, and running. It offers detailed trail guides and offline maps so users can explore trails without needing cell service, and it enables them to record their activities and create custom routes for future outings.
Sources: AllTrails official site
AllTrails can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AllTrails official site
AllTrails is a website and digital platform, founded in 2010, that provides trail guides and navigation tools for hikers, campers, and runners. It falls under the categories of Sports & Fitness, Travel & Hospitality, and Technology, and serves as a resource for discovering and planning outdoor trail activities.
Sources: AllTrails official site
AllTrails is used by outdoor enthusiasts, including hikers, campers, and runners, who need reliable trail information and navigation tools to plan and execute their outdoor adventures.
Sources: AllTrails official site
AllTrails is known for its extensive database of detailed trail guides combined with offline maps and community-driven insights, which make it a go-to platform for trail discovery and outdoor navigation for hikers, campers, and runners.
Sources: AllTrails official site
AllTrails scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AllTrails has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (47/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 60/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AllTrails: Googan Squad (71/100), Golfzon (71/100), Grand Lisboa Macau (71/100), Gun Blast Vegas (71/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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