GRADE Brand Score: 74/100 - Brand-Ready tier

Investigación para el desarrollo del Perú

GRADE (grade.org.pe) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Government brands, in the 47th percentile of 27004 Non-profit brands.

AI Snapshot

GRADE (Grupo de Análisis para el Desarrollo) is a Peruvian independent research center dedicated to generating rigorous evidence and research to understand and reduce social and economic inequalities in Peru. It conducts longitudinal studies such as Niños del Milenio and applies research through initiatives like GRADE Acción Lab, focusing on education, inequality, childhood, and environmental sustainability. It serves policymakers, researchers, and development organizations in Peru and the broader Amazonian region.

Key facts about GRADE

Brand Name	GRADE
Domain	grade.org.pe
Industry	Non-profit, Education
Main Competitors	Instituto de Estudios Peruanos (65/100), CIES (Consorcio de Investigación Económica y Social) (72/100), Instituto Peruano de Economía (58/100), Centro de Investigación de la Universidad del Pacífico, Center for Global Development (80/100), Overseas Development Institute (84/100), J-PAL (Abdul Latif Jameel Poverty Action Lab) (76/100)

Evidence

Moz Domain Authority 55/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #472,318 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

GRADE has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Generar evidencia e investigación rigurosa para comprender y reducir las desigualdades sociales y económicas en el Perú." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Apache, WordPress, Ghost.

Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know GRADE?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is GRADE?", Claude could identify the brand as of November 2026. GRADE (Grupo de Análisis para el Desarrollo) is a Peruvian non-profit research institution based in Lima that conducts applied research on education, economic development, and social policy issues affecting Peru. It is known for producing rigorous studies that inform public polic Best known for Applied policy research on education and development in Peru.

When asked "Best brands similar to GRADE?", Claude would recommend GRADE as of November 2026. It's a well-regarded and long-standing research think tank in Peru, so it's a natural mention for anyone asking about development research organizations in Latin America.

People Also Ask About GRADE

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are GRADE's main competitors?

GRADE's main competitors in Non-profit: Instituto de Estudios Peruanos (65/100), CIES (Consorcio de Investigación Económica y Social) (72/100), Instituto Peruano de Economía (58/100), Center for Global Development (80/100), Overseas Development Institute (84/100).

Sources: Brand Analyzer scan

How visible is GRADE in AI search?

GRADE has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 19, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: GRADE official site

Does ChatGPT recommend GRADE?

GRADE scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: GRADE official site

How can GRADE improve its AI discoverability?

GRADE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: GRADE official site

What is GRADE?

GRADE, or Grupo de Análisis para el Desarrollo, is an independent research center based in Peru that generates evidence and rigorous research to understand and reduce social and economic inequalities in the country and the Amazonian region. It is recognized as a reference institution for public policy analysis, particularly on issues of inequality, education, childhood, and sustainable development.

Sources: GRADE official site

What does GRADE do?

GRADE conducts rigorous social science research and generates evidence aimed at understanding and reducing social and economic inequalities in Peru. It carries out long-term studies, such as the longitudinal research program Niños del Milenio, and translates findings into applied solutions through initiatives like GRADE Acción Lab, addressing topics including education, inequality, childhood development, and environmental sustainability.

Sources: GRADE official site

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

GRADE scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

GRADE has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #472,318 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify GRADE from memory (November 2026) - a sign these signals are paying off.

Visibility - 62/100

• Wikipedia presence - 40/40
• Wikidata entity - 17/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 19/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 58/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 15/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 100/100
• Digital Presence - 82/100
• Visual Identity - 90/100
• Messaging Clarity - 95/100
• Trust Foundation - 60/100
• AI Discoverability - 35/100
• Brand Authority - 62/100

Peer brands

Ranked closest to GRADE: AffordableHousing.com (74/100), Goodwill-Easter Seals Minnesota (74/100), Ville de Granby (74/100), Grandview Kids (74/100).

A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).

Category leader: Change.org (97/100).

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