Supporting Farmers, Biodiversity, Food Sovereignty
GRAIN (grain.org) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Food & Beverage brands, in the 97th percentile of 11421 Non-profit brands.
GRAIN is a small international non-profit organization that supports small farmers and social movements working toward community-controlled, biodiversity-based food systems. It conducts grassroots-focused research and advocacy, aiming to amplify farmer and movement voices in opposition to corporate and industrial agriculture. The organization operates in the Non-profit and Food & Beverage space, engaging with food sovereignty activists, policymakers, and researchers focused on agroecology and sustainable food systems.
| Brand Name | GRAIN |
|---|---|
| Domain | grain.org |
| Industry | Non-profit, Food & Beverage |
| Main Competitors | ETC Group, Food First (86/100), Institute for Agriculture and Trade Policy (81/100), La Via Campesina (76/100), Navdanya International |
Moz Domain Authority 64/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #97,907 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
GRAIN has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "GRAIN is a small international non-profit organisation that works to support small farmers and social movements in their struggles for community-controlled and biodiversity-based f…" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is GRAIN?", Claude could identify the brand as of October 2026. GRAIN is an international non-profit organization that supports small-scale farmers and social movements in their struggles for community-controlled and biodiversity-based food systems, with a particular focus on land and seed sovereignty. Best known for Research and advocacy on land grabbing and the defense of farmers' rights to seeds and land globally.
When asked "Best brands similar to GRAIN?", Claude would recommend GRAIN as of October 2026. It's a well-regarded and long-standing voice in global food sovereignty and land rights advocacy, so it would be relevant to mention alongside similar agrarian justice organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GRAIN's main competitors in Non-profit: Food First (86/100), Institute for Agriculture and Trade Policy (81/100), La Via Campesina (76/100).
Sources: Brand Analyzer scan
GRAIN is a small international non-profit organization that works to support small farmers and social movements in their struggles for community-controlled and biodiversity-based food systems.
Sources: GRAIN official site
GRAIN has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 37, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: GRAIN official site
GRAIN conducts grassroots-focused research and advocacy, providing solidarity support to small farmers and social movements. It works to amplify their voices against corporate and industrial agriculture, promoting community-controlled, biodiversity-based food systems.
Sources: GRAIN official site
GRAIN scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: GRAIN official site
GRAIN offers research, advocacy, and solidarity support services aimed at helping small farmers and social movements advance community-controlled, biodiversity-based food systems.
Sources: GRAIN official site
GRAIN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: GRAIN official site
GRAIN's work is used by small farmers, social movements, food sovereignty activists, policymakers, and researchers engaged in agroecology and food systems advocacy.
Sources: GRAIN official site
GRAIN is known for its grassroots-oriented research and advocacy work supporting food sovereignty movements and opposing corporate-driven agricultural models.
Sources: GRAIN official site
GRAIN scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GRAIN has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #97,907 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify GRAIN from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GRAIN: GOD TV (88/100), BBB Wise Giving Alliance (Give.org) (88/100), Greenpeace UK (88/100), Grist (88/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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