Enterprise Location Intelligence & Data Solutions
Unacast (gravyanalytics.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Marketing & Advertising brands, SaaS brands, in the 61st percentile of 48200 Technology brands.
Unacast is an American location data and analytics company that provides location intelligence solutions, including real-world location data, foot traffic insights, and identity resolution capabilities. It serves enterprises in retail, real estate, telco, automotive, government, adtech, software, and consultancy sectors, enabling advertising, audience targeting, competitive intelligence, and site selection use cases. The company positions itself as a trusted enterprise provider combining global location data with analytics to support data-driven business decisions.
| Brand Name | Unacast |
|---|---|
| Domain | gravyanalytics.com |
| Industry | Technology, Marketing & Advertising |
| Parent Company / Owner | Gravy Analytics |
| Main Competitors | Placer.ai (82/100), Foursquare (95/100), SafeGraph (87/100), Cuebiq (81/100), Near (84/100), Veraset (81/100) |
Moz Domain Authority 45/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,591,576 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Unacast provides the industry" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow, HubSpot.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Unacast?", Claude could identify the brand as of September 2026. Unacast was a location data and analytics company that provided foot traffic insights, points-of-interest data, and location intelligence for businesses in retail, real estate, and marketing; it merged with Gravy Analytics to form a larger combined location data platform under th Best known for Providing location and foot traffic analytics data, later merging with Gravy Analytics.
When asked "Best brands similar to Unacast?", Claude would recommend Unacast as of September 2026. It's a recognizable name in the location intelligence space and relevant if someone asks about location data providers similar to Placer.ai or SafeGraph.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Unacast's main competitors in Technology: Placer.ai (82/100), Foursquare (95/100), SafeGraph (87/100), Cuebiq (81/100), Near (84/100).
Sources: Brand Analyzer scan
Unacast offers location intelligence products including real-world location data, foot traffic insights, and identity resolution/graphing capabilities. These are used for applications such as advertising and audience targeting, competitive intelligence, and site selection analysis.
Sources: Unacast official site
Unacast is an American location data and analytics company that provides location intelligence and data solutions to businesses. It specializes in real-world location data, foot traffic analytics, and identity resolution, helping organizations enrich customer understanding and support strategic decision-making.
Sources: Unacast official site
Unacast has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 46, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Unacast official site
Unacast collects and analyzes location data to provide foot traffic insights, identity resolution, and audience targeting capabilities. It delivers these data solutions to enterprises for use in advertising, product development, competitive intelligence, and site selection across industries such as retail, real estate, telco, automotive, and government.
Sources: Unacast official site
Unacast scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Unacast official site
Unacast can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Unacast official site
Unacast is used by enterprises and organizations in retail, real estate, telco, automotive, government, adtech, software, and consultancy sectors. These users leverage Unacast's location data for advertising, audience targeting, competitive intelligence, and site selection decisions.
Sources: Unacast official site
Unacast is known for its location intelligence platform that combines global location data, foot traffic analytics, and identity graphing. It is recognized as an enterprise-grade provider of location-based data used for advertising, audience targeting, and site selection decisions.
Sources: Unacast official site
Unacast scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Unacast has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,591,576 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Unacast from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Unacast: Gravity Media (79/100), Gratis Solutions (79/100), Grawlix (79/100), GreatAmerica (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
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