Every Kid Deserves to Play
Sports Matter Program (The DICK'S Foundation) (greenlaces.com) scores 51 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Non-profit brands, Sports & Fitness brands, in the 1st percentile of 23267 Non-profit brands.
The Sports Matter Program is a philanthropic initiative backed by The DICK'S Foundation, the charitable arm of DICK'S Sporting Goods. It provides funding and resources to youth sports programs in under-resourced communities, aiming to remove barriers such as cost, lack of safe spaces, and limited access that prevent children from participating in sports. The program partners with sports organizations, schools, and nonprofits to expand access to youth athletics nationwide.
| Brand Name | Sports Matter Program (The DICK'S Foundation) |
|---|---|
| Domain | greenlaces.com |
| Industry | Non-profit, Sports & Fitness |
| Parent Company / Owner | The DICK'S Foundation |
| Main Competitors | Good Sports (85/100), Up2Us Sports (77/100), LA84 Foundation (77/100), Positive Coaching Alliance (83/100), Nike Community Impact Fund (97/100), Boys & Girls Clubs of America (85/100) |
Moz Domain Authority 9/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We Believe Every Kid Deserves a Chance to Play" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sports Matter Program (The DICK'S Foundation)?", Claude could identify the brand as of October 2026. Sports Matter is a philanthropic initiative run by The DICK'S Sporting Goods Foundation that provides grants and equipment donations to youth sports teams and leagues facing funding cuts, aiming to keep kids active in organized sports. Best known for Funding and equipping youth sports teams that have lost school or community funding.
When asked "Best brands similar to Sports Matter Program (The DICK'S Foundation)?", Claude would recommend Sports Matter Program (The DICK'S Foundation) as of October 2026. It's a well known corporate-backed nonprofit effort in the youth sports access space, so it's worth mentioning alongside similar programs focused on sports equity and access.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sports Matter Program (The DICK'S Foundation)'s main competitors in Non-profit: Good Sports (85/100), Up2Us Sports (77/100), LA84 Foundation (77/100), Positive Coaching Alliance (83/100), Nike Community Impact Fund (97/100).
Sources: Brand Analyzer scan
The Sports Matter Program is a philanthropic initiative of The DICK'S Foundation, the charitable arm of DICK'S Sporting Goods, dedicated to expanding youth access to sports in under-resourced communities.
Sources: Sports Matter Program (The DICK'S Foundation) official site
Sports Matter Program (The DICK'S Foundation) has low AI-search visibility, scoring 8/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 7, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sports Matter Program (The DICK'S Foundation) official site
The program offers grant funding and resources to youth sports organizations, schools, and nonprofits to help reduce financial and access barriers for children participating in sports.
Sources: Sports Matter Program (The DICK'S Foundation) official site
Sports Matter Program (The DICK'S Foundation) scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sports Matter Program (The DICK'S Foundation) official site
Sports Matter Program (The DICK'S Foundation) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sports Matter Program (The DICK'S Foundation) official site
The program is known for its mission statement 'Every Kid Deserves a Chance to Play' and for being a grant-funding initiative of The DICK'S Foundation that supports youth sports access in underserved areas.
Sources: Sports Matter Program (The DICK'S Foundation) official site
The program is used by under-resourced youth and communities, as well as sports organizations, schools, and nonprofits that seek funding or resources to provide children with access to sports.
Sources: Sports Matter Program (The DICK'S Foundation) official site
Sports Matter Program (The DICK'S Foundation) scores 8/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sports Matter Program (The DICK'S Foundation) has a weak AI-visibility profile at 8/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 9/100. In a live check, Claude could already identify Sports Matter Program (The DICK'S Foundation) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sports Matter Program (The DICK'S Foundation): 台中思恩堂 (Taichung Grace Church) (51/100), FNCAUE (51/100), HymnTime.com (51/100), Ian Ramsey Centre (51/100).
A step up - brands to learn from: ZDK Gesellschaft Demokratische Kultur gGmbH (56/100), Yanchai.org (56/100).
Category leader: Change.org (97/100).
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