Im Einsatz für den Umweltschutz
Greenpeace (greenpeace.de) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Other brands, in the 91st percentile of 18558 Non-profit brands.
Greenpeace is an international, independent non-governmental environmental organization founded in 1971 and headquartered in Amsterdam. Its German branch, Greenpeace Deutschland, campaigns for climate protection, biodiversity, and peace. The organization relies exclusively on private donations to maintain political and economic independence. It pursues nonviolent direct action, research, and public campaigns to pressure governments and businesses on environmental issues, aiming to preserve the natural environment for future generations.
| Brand Name | Greenpeace |
|---|---|
| Domain | greenpeace.de |
| Industry | Non-profit, Other |
| Founded | 1971 |
| Headquarters | Amsterdam |
| Main Competitors | WWF (84/100), Friends of the Earth (73/100), Sierra Club (85/100), BUND (81/100), NABU (80/100), Oceana (91/100), Rainforest Action Network (89/100) |
Moz Domain Authority 67/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #33,330 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Greenpeace has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Greenpeace Deutschland setzt sich für Klimaschutz, Artenvielfalt und Frieden ein. Jetzt informieren und mitmachen!" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Greenpeace?", Claude could identify the brand as of October 2026. Greenpeace is a global environmental organization founded in 1971 that campaigns on issues like climate change, deforestation, ocean protection, and anti-nuclear activism, and greenpeace.de is its German branch based in Hamburg. Best known for High-profile direct-action environmental campaigns, such as confronting whaling ships and protesting against nuclear testing.
When asked "Best brands similar to Greenpeace?", Claude would recommend Greenpeace as of October 2026. It's one of the most well-known and influential environmental NGOs worldwide, so it would naturally come up when discussing major non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Greenpeace's main competitors in Non-profit: WWF (84/100), Friends of the Earth (73/100), Sierra Club (85/100), BUND (81/100), NABU (80/100).
Sources: Brand Analyzer scan
Greenpeace has moderate AI-search visibility, scoring 70/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 60, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Greenpeace official site
Greenpeace was founded in 1971. Greenpeace operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Greenpeace is headquartered in Amsterdam. Greenpeace operates in the Non-profit category.
Sources: Wikidata
Greenpeace scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Greenpeace official site
Greenpeace is an international, independent non-governmental environmental organization founded in 1971 and headquartered in Amsterdam. It is funded exclusively by private donations to maintain political and economic independence. Its German branch, operating under greenpeace.de, focuses on climate protection, biodiversity, and peace issues within Germany while being part of the global Greenpeace network.
Sources: Greenpeace official site
Greenpeace works globally to protect the climate, biodiversity, and promote peace. It engages in nonviolent direct actions, conducts research, and runs public campaigns designed to pressure political institutions and businesses to change policies and practices that harm the environment. The organization aims to preserve the natural environment for future generations through advocacy, activism, and public engagement.
Sources: Greenpeace official site
Greenpeace can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Greenpeace official site
Greenpeace is known for its nonviolent direct actions and high-profile public campaigns aimed at protecting the climate, oceans, and biodiversity. It positions itself as a leading independent voice in global environmental and nature protection, using research and activism to influence political and corporate decision-making.
Sources: Greenpeace official site
Greenpeace's activities are used and supported by environmentally conscious citizens, activists, and donors who want to engage in climate protection, biodiversity conservation, and peace initiatives. These individuals participate through donations, volunteering, or direct involvement in campaigns organized by the organization.
Sources: Greenpeace official site
Greenpeace scores 70/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Greenpeace has a moderate AI-visibility profile at 70/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (60/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #33,330 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Greenpeace from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Greenpeace: Grameen Foundation (84/100), GOSH Charity (84/100), Groundwork (84/100), Health Action International (84/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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