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Groupama (groupama.fr) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Healthcare brands, in the 94th percentile of 6980 Finance brands.
Groupama is a French insurance group founded in 1900 and headquartered in Paris, led by CEO Thierry Martel. It operates as a mutualist insurer offering auto, home, health, and life/disability (prévoyance) insurance products to individuals, professionals, and farmers in France. The company provides online quotes and positions itself as a comprehensive, accessible insurance provider serving diverse client profiles across the country.
| Brand Name | Groupama |
|---|---|
| Domain | groupama.fr |
| Industry | Finance, Healthcare |
| Founded | 1900 |
| Headquarters | Paris |
| CEO | Thierry Martel |
| Main Competitors | AXA (88/100), Allianz (73/100), MAIF (89/100), MACIF (77/100), Crédit Agricole Assurances (87/100), Generali France (77/100), MMA (73/100), Matmut (83/100), Covéa (MAAF, MMA, GMF) (67/100) |
Moz Domain Authority 63/100 vs category average 40 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #61,887 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Groupama has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Assurances auto, habitation, santé, prévoyance... Assurances pour particuliers, pros ou agriculteurs. Tarifs gratuits en ligne en quelques minutes." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Groupama?", Claude could identify the brand as of September 2026. Groupama is a major French mutual insurance group offering insurance products including auto, home, health, and life insurance, as well as banking services, primarily serving customers in France and parts of Europe. Best known for Being one of France's leading mutual insurance groups, especially strong in agricultural and rural insurance roots.
When asked "Best brands similar to Groupama?", Claude would recommend Groupama as of September 2026. It's a well established, large-scale insurer in France with a broad product range, making it relevant when discussing top French insurance brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Groupama's main competitors in Finance: AXA (88/100), Allianz (73/100), MAIF (89/100), MACIF (77/100), Crédit Agricole Assurances (87/100).
Sources: Brand Analyzer scan
Groupama offers auto insurance, home insurance (habitation), health insurance (santé), and prévoyance (life and disability protection) products. These offerings are tailored for three main client segments: individuals (particuliers), professionals (professionnels), and farmers (agriculteurs). The company provides free online insurance quotes that can be obtained within minutes, supporting its positioning as an accessible, full-service insurer.
Sources: Groupama official site
Groupama has moderate AI-search visibility, scoring 73/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 68, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Groupama official site
Groupama was founded in 1900. Groupama operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Groupama is headquartered in Paris. Groupama operates in the Finance category.
Sources: Wikidata
Groupama provides insurance products and services including auto insurance, home insurance, health insurance, and prévoyance (life and disability protection) coverage. It serves individuals, professionals, and farmers, offering free online quotes that can be generated within minutes. The company's stated mission is to protect the privacy, health, and property of its clients through tailored insurance solutions adapted to different customer profiles.
Sources: Groupama official site
Groupama scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Groupama official site
Groupama is a French insurance group founded in 1900 and headquartered in Paris. It is organized as a mutualist insurer, meaning it is owned by its policyholders rather than external shareholders. The company is led by CEO Thierry Martel and operates across France, offering a broad range of insurance products designed to protect clients' health, property, and personal well-being.
Sources: Groupama official site
Groupama can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Groupama official site
Groupama is known for being a mutualist French insurer offering a comprehensive range of insurance products-auto, home, health, and prévoyance-to individuals, professionals, and notably farmers. It is recognized for its long history dating back to 1900 and its positioning as a proximity insurer accessible to diverse client segments across France, with online quoting tools for quick, free estimates.
Sources: Groupama official site
Groupama's services are used by individuals (particuliers), professionals (professionnels), and farmers (agriculteurs) located in France who are seeking insurance solutions for auto, home, health, and prévoyance needs. The company's historical ties and continued focus on the agricultural sector suggest farmers are a particularly significant customer segment, alongside general consumers and business professionals.
Sources: Groupama official site
Groupama scores 73/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Groupama has a moderate AI-visibility profile at 73/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is trust (68/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #61,887 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Groupama from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Groupama: Goldman Sachs (88/100), GoHealth (88/100), Guarda (88/100), Guidepoint (88/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Reuters (97/100).
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