Your Web3-Ready Crypto Wallet
Guarda (guarda.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, SaaS brands, in the 94th percentile of 6997 Finance brands.
Guarda is a non-custodial cryptocurrency wallet founded in 2017, available on Web, Mobile, and Desktop platforms. It allows users to store, buy, swap, and stake more than 1 million tokens across over 70 blockchains without requiring registration. As a non-custodial service, Guarda does not hold users' private keys, giving individuals direct control over their digital assets. The platform targets cryptocurrency users and investors seeking a secure, versatile solution for managing and trading digital assets across multiple blockchains.
| Brand Name | Guarda |
|---|---|
| Domain | guarda.com |
| Industry | Finance, Technology |
| Founded | 2017 |
| Main Competitors | Trust Wallet (91/100), Exodus (89/100), MetaMask (95/100), Atomic Wallet (82/100), Coinbase Wallet (83/100), Ledger Live (92/100), MyEtherWallet |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #49,400 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Guarda appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Guarda is the best trusted non-custodial web3 crypto wallet since 2017. Store, buy, swap and stake 1M+ tokens on 70+ blockchains. Free. Web, Mobile, Desktop." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on GitHub, X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Guarda?", Claude could identify the brand as of September 2026. Guarda is a non-custodial multi-currency crypto wallet available as a browser extension, mobile app, and desktop application, supporting thousands of cryptocurrencies and tokens. It also offers built-in features like token swaps, staking, and a crypto exchange aggregator for buyi Best known for being a non-custodial multi-platform crypto wallet supporting a wide range of cryptocurrencies.
When asked "Best brands similar to Guarda?", Claude would recommend Guarda as of September 2026. It's a widely used and recognizable option in the non-custodial crypto wallet space, so it's reasonable to mention alongside wallets like Exodus or Trust Wallet.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Guarda's main competitors in Finance: Trust Wallet (91/100), Exodus (89/100), MetaMask (95/100), Atomic Wallet (82/100), Coinbase Wallet (83/100).
Sources: Brand Analyzer scan
Guarda has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 69, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Guarda official site
Guarda offers a non-custodial cryptocurrency wallet available on Web, Mobile, and Desktop platforms. Its services include storing, buying, swapping, and staking digital assets, with support for over 1 million tokens across more than 70 blockchains.
Sources: Guarda official site
Guarda scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Guarda official site
Guarda is a non-custodial cryptocurrency wallet, operating since 2017, that provides Web, Mobile, and Desktop applications for managing digital assets across multiple blockchains.
Sources: Guarda official site
Guarda enables users to store, buy, swap, and stake digital assets. It supports over 1 million tokens across more than 70 blockchains and functions as a non-custodial wallet, meaning users retain control of their private keys rather than the platform holding funds on their behalf.
Sources: Guarda official site
Guarda can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Guarda official site
Guarda is known for being a free, non-custodial crypto wallet that supports a very large number of tokens (over 1 million) and blockchains (70+), and for being available across Web, Mobile, and Desktop platforms without requiring user registration.
Sources: Guarda official site
Guarda is used by cryptocurrency users and investors who want a secure, non-custodial wallet to manage, trade, and stake digital assets across multiple blockchains.
Sources: Guarda official site
Guarda scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Guarda has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (72/100) and its weakest is visibility (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #49,400 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Guarda from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Guarda: Groupama (88/100), Goldman Sachs (88/100), Guidepoint (88/100), HDFC Bank (88/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Reuters (97/100).
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