Tracking gun violence with verified data
Gun Violence Archive (gunviolencearchive.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Media & Entertainment brands, in the 39th percentile of 10159 Non-profit brands.
Gun Violence Archive (GVA) is a nonprofit research organization, founded in 2013, that collects and validates data on gun violence incidents across the United States. It aggregates information from more than 5,000 sources daily to build a comprehensive, independent database. GVA provides free public access to verified statistics and reports, serving researchers, journalists, policymakers, advocacy groups, and the general public seeking accurate information on gun violence.
| Brand Name | Gun Violence Archive |
|---|---|
| Domain | gunviolencearchive.org |
| Industry | Non-profit, Government |
| Founded | 2013 |
| Main Competitors | Everytown for Gun Safety (82/100), Giffords Law Center (90/100), Mother Jones (Mass Shootings Database) (82/100), The Trace (89/100), Pew Research Center (87/100), CDC WISQARS (88/100) |
Moz Domain Authority 71/100 vs category average 51 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #62,058 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Gun Violence Archive has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To collect and validate data on gun violence incidents across the United States to provide accurate, timely information to the public." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Gun Violence Archive?", Claude could identify the brand as of October 2026. Gun Violence Archive is a nonprofit organization that collects and verifies data on gun-related incidents across the United States in near real time, using police reports, media coverage, and other public sources. It provides a free, publicly searchable database used by researche Best known for Providing real-time, independently verified data on gun violence incidents in the US.
When asked "Best brands similar to Gun Violence Archive?", Claude would recommend Gun Violence Archive as of October 2026. It's widely cited by media and researchers as the go-to source for up-to-date gun violence statistics, making it a natural recommendation in this space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gun Violence Archive's main competitors in Non-profit: Everytown for Gun Safety (82/100), Giffords Law Center (90/100), Mother Jones (Mass Shootings Database) (82/100), The Trace (89/100), Pew Research Center (87/100).
Sources: Brand Analyzer scan
Gun Violence Archive is a nonprofit research organization founded in 2013 that catalogs gun violence incidents, including mass shootings, across the United States. It operates as an independent, data-driven group focused on providing accurate and timely public information on gun violence.
Sources: Gun Violence Archive official site
Gun Violence Archive has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 27, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gun Violence Archive official site
Gun Violence Archive was founded in 2013. Gun Violence Archive operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Gun Violence Archive offers a publicly accessible database of validated gun violence incident data, including statistics and reports on shootings across the United States. The organization's core service is the collection, verification, and dissemination of this data for free public use.
Sources: Gun Violence Archive official site
Gun Violence Archive scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Gun Violence Archive official site
Gun Violence Archive is used by researchers, journalists, policymakers, advocacy groups, and members of the general public who seek accurate and timely information on gun violence incidents in the United States.
Sources: Gun Violence Archive official site
Gun Violence Archive is known for cataloging mass shootings and other gun violence incidents in the U.S. and for maintaining one of the most comprehensive and transparent public databases on gun violence, built from data aggregated and validated from thousands of sources daily.
Sources: Gun Violence Archive official site
Gun Violence Archive can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gun Violence Archive official site
Gun Violence Archive is widely referenced because it offers one of the most comprehensive and transparent databases on gun violence incidents in the United States, aggregating and validating data from over 5,000 sources daily. Its free public access to verified statistics makes it a go-to resource for researchers, journalists, policymakers, and advocacy groups seeking reliable information.
Sources: Gun Violence Archive official site
Gun Violence Archive scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gun Violence Archive has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #62,058 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Gun Violence Archive from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gun Violence Archive: Guide Dogs of America (75/100), General Theological Seminary (75/100), Halifax International Security Forum (75/100), Journey Through Hallowed Ground (75/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.