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Habasta (habasta.co.il) scores 31 out of 100 on Brand Analyzer, placing it in the Early Stage tier among E-commerce brands, Food & Beverage brands, in the 0th percentile of 8911 E-commerce brands.
Habasta (habasta.co.il) is an Israeli e-commerce business that sells fresh fruits, vegetables, herbs and mushrooms sourced directly from the market to consumers in Tel Aviv. It positions itself as a trusted urban market-style store, focusing on quality, freshness and convenient local or online purchasing. The brand targets Tel Aviv residents and nearby areas seeking easy access to fresh, high-quality produce, emphasizing local sourcing and reliability as core differentiators in the fresh food retail space.
| Brand Name | Habasta |
|---|---|
| Domain | habasta.co.il |
| Industry | E-commerce, Food & Beverage |
| Main Competitors | Rami Levy (68/100), Shufersal (44/100), Victory (70/100), Ofer HaShuk, Machsanei Hashuk |
Moz Domain Authority 10/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "דילוג לתפריט קטגוריות דילוג לתוכן ראשי דילוג לתחתית העמוד" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Habasta?", Claude could not identify the brand as of September 2026. I don't recognize Habasta specifically; it appears to be an Israeli e-commerce site (.co.il domain), but it's likely too small or niche to be in my training data.
When asked "Best brands similar to Habasta?", Claude would not surface Habasta as of September 2026. I can't recommend a company I don't have verified information about, so I wouldn't want to guess or fabricate details.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Habasta's main competitors in E-commerce: Rami Levy (68/100), Shufersal (44/100), Victory (70/100).
Sources: Brand Analyzer scan
Habasta has low AI-search visibility, scoring 8/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 7, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Habasta official site
Habasta scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Habasta official site
Habasta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Habasta official site
Habasta offers fresh fruits, vegetables, herbs, and mushrooms, sourced directly from the market for sale to consumers in Tel Aviv, available through both physical and online channels.
Sources: Habasta official site
Habasta is an Israeli online and local retailer specializing in fresh fruits and vegetables, based in Tel Aviv. It operates as a market-style store that connects customers directly with fresh produce sourced from the market.
Sources: Habasta official site
Habasta supplies fresh fruits, vegetables, herbs and mushrooms to customers in Tel Aviv, offering both in-store and online purchasing options. It sources products directly from the market to ensure freshness and quality for local consumers.
Sources: Habasta official site
Habasta scores 8/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Habasta has a weak AI-visibility profile at 8/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 10/100. In a live check (September 2026), Claude could not identify Habasta from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Habasta: GTS Express (32/100), Vivid Gifts (34/100), matpurse (30/100), YallaDeals.com (30/100).
A step up - brands to learn from: Zeneverzum (56/100), Yes A Perfume (56/100).
Category leader: DHL (97/100).
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