Empowering Communities for Over a Century
Hamilton Madison House (HMH) (hamiltonmadisonhouse.org) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Healthcare brands, Education brands, in the 10th percentile of 12173 Non-profit brands.
Hamilton Madison House (HMH) is a nonprofit organization based in New York City that has provided social services since 1898. It offers programs in behavioral health, early childhood education, and services for older adults, youth, and families. HMH positions itself as a long-standing, trusted community organization serving diverse populations across NYC through integrated health, social, and educational support services.
| Brand Name | Hamilton Madison House (HMH) |
|---|---|
| Domain | hamiltonmadisonhouse.org |
| Industry | Non-profit, Healthcare |
| Founded | 1898 |
| Headquarters | New York City, NY |
| Main Competitors | Henry Street Settlement (79/100), University Settlement (82/100), Educational Alliance (78/100), Grand Street Settlement, Goddard Riverside Community Center (80/100), JASA (Jewish Association Serving the Aging) (81/100), Catholic Charities Community Services (76/100) |
Moz Domain Authority 34/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hamilton Madison House is a leading nonprofit organization in NYC, providing essential social services, mental health support, and community programs to empower individuals and fam…" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hamilton Madison House (HMH)?", Claude could identify the brand as of October 2026. Hamilton Madison House is a nonprofit settlement house based in Lower Manhattan, serving the Lower East Side and Chinatown communities with services like senior care, mental health counseling, youth programs, and immigration assistance. Best known for Providing multilingual social services and community support to immigrant and elderly populations in New York City's Lower East Side and Chinatown neighborhoods.
When asked "Best brands similar to Hamilton Madison House (HMH)?", Claude would recommend Hamilton Madison House (HMH) as of October 2026. It's a well-established, community-rooted settlement house with a long history of serving a specific immigrant-heavy area, making it a relevant example if discussing local nonprofit social service organizations in NYC.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hamilton Madison House (HMH)'s main competitors in Non-profit: Henry Street Settlement (79/100), University Settlement (82/100), Educational Alliance (78/100), Goddard Riverside Community Center (80/100), JASA (Jewish Association Serving the Aging) (81/100).
Sources: Brand Analyzer scan
Hamilton Madison House (HMH) has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Hamilton Madison House (HMH) scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Hamilton Madison House (HMH) is a nonprofit social services organization based in New York City. Established in 1898, it provides a range of community-based programs including behavioral health support, early childhood education, and services for older adults, youth, and families, positioning itself as a long-standing provider of integrated social, health, and educational services in NYC.
Hamilton Madison House (HMH) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
HMH offers services including behavioral health and mental health support, early childhood education programs, and services tailored to older adults, youth, and families. These programs fall under its broader mission of providing social services and community support in New York City.
HMH is known for being a long-standing nonprofit institution in New York City, operating since 1898, and for providing a broad range of integrated services including mental health support, early childhood education, and programs for older adults and youth within NYC communities.
HMH serves individuals and families in New York City, including children, youth, older adults, and people seeking mental health or social support services. Its programs are designed to address the needs of diverse community members across different life stages.
Hamilton Madison House (HMH) scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hamilton Madison House (HMH) has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 34/100. In a live check, Claude could already identify Hamilton Madison House (HMH) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hamilton Madison House (HMH): Group Cares (66/100), Brüder Grimm-Gesellschaft Kassel (66/100), Hardwood Federation (66/100), HAVlife (66/100).
A step up - brands to learn from: Zorgnet-Icuro (71/100), ZiyoNET (71/100).
Category leader: Change.org (97/100).
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