Das Fachportal für Entscheider im Handwerk
handwerk.com (handwerk.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Manufacturing brands, Other brands, in the 63rd percentile of 17255 Media & Entertainment brands.
handwerk.com is a German-language online magazine that provides news, court rulings, and practical advice on legal, tax, business management, and digitalization topics for the skilled trades (Handwerk) sector. It targets craft business owners and decision-makers, offering industry-specific content to help them navigate regulatory and operational challenges. The site positions itself as a specialized trade portal for the German craft business community.
| Brand Name | handwerk.com |
|---|---|
| Domain | handwerk.com |
| Industry | Media & Entertainment, Manufacturing |
| Main Competitors | Handwerksblatt, Handwerk Magazin, Deutsche Handwerks Zeitung, Impulse (80/100) |
Moz Domain Authority 47/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #518,197 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Aktuelle News, Urteile und Praxistipps rund um Recht, Steuern, Betriebsführung und Digitalisierung - das Online-Magazin fürs Handwerk." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, GitHub; no detected presence on X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is handwerk.com?", Claude could not identify the brand as of September 2026. I don't recognize handwerk.com as a specific company; "Handwerk" is a German word for craft or trade, and this may be a smaller or regional site with limited global presence, or a name I don't have reliable training data on.
When asked "Best brands similar to handwerk.com?", Claude would not surface handwerk.com as of September 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
handwerk.com has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 55, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: handwerk.com official site
handwerk.com scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: handwerk.com official site
handwerk.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: handwerk.com official site
handwerk.com offers online magazine content including news articles, summaries of legal rulings, and practical advice (Praxistipps) on topics such as law, taxes, business management, and digitalization tailored to craft and trade businesses.
Sources: handwerk.com official site
handwerk.com is a German online magazine (Fachportal) that covers news, legal rulings, and practical guidance for craft and trade businesses, focusing on topics such as law, taxes, business management, and digitalization.
Sources: handwerk.com official site
handwerk.com publishes current news, legal judgments, and practical tips relevant to running a craft/trade business, covering areas like law, taxation, business management, and digital transformation, aimed at helping decision-makers stay informed and compliant.
Sources: handwerk.com official site
The site is used by craft business owners (Handwerksunternehmer), company proprietors, and other decision-makers within trade businesses who seek practical, up-to-date information on legal, tax, operational, and digitalization matters relevant to their industry.
Sources: handwerk.com official site
handwerk.com scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
handwerk.com has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #518,197 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify handwerk.com from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to handwerk.com: Guerini e Associati (80/100), Grit (80/100), Harbottle & Lewis (80/100), Hardware Info (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.