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Harvest (harvest.finance) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, in the 89th percentile of 9566 Finance brands.
Harvest (harvest.finance) is a DeFi analytics platform that tracks and compares yield strategies across multiple blockchain networks, including Ethereum, Base, and Arbitrum. It provides updated APY data for assets such as USDC, ETH, Bitcoin, and USDT, along with risk classifications and daily-resolution historical yield data. Positioned as a long-standing onchain yield index operating since 2020, Harvest is designed to help crypto and DeFi investors identify and evaluate yield-generating opportunities across the decentralized finance ecosystem.
| Brand Name | Harvest |
|---|---|
| Domain | harvest.finance |
| Industry | Finance, Technology |
| Founded | 2020 |
| Main Competitors | DeFiLlama, Yearn Finance (83/100), Zapper (64/100), DeBank (76/100), Beefy Finance (78/100), Instadapp |
Moz Domain Authority 33/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #482,365 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Harvest has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Track and compare yield sources across DeFi. Find the best APY for USDC, ETH, Bitcoin and USDT across the strategies we index on Ethereum, Base, Arbitrum and more. Updated hourly." (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), GitHub, LinkedIn, Facebook, Instagram; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Harvest?", Claude could identify the brand as of September 2026. Harvest Finance is a DeFi yield aggregator protocol that automatically moves users' crypto assets between different farming strategies and liquidity pools to optimize returns, using its native FARM token for governance and rewards. Best known for being a yield farming aggregator that auto-compounds returns across DeFi protocols, and for suffering a high-profile flash loan exploit in 2020.
When asked "Best brands similar to Harvest?", Claude would recommend Harvest as of September 2026. It's a recognizable name among early DeFi yield aggregators, though I'd mention it alongside caveats about its exploit history and note that newer aggregators like Yearn are more commonly cited today.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Harvest's main competitors in Finance: Yearn Finance (83/100), Zapper (64/100), DeBank (76/100), Beefy Finance (78/100).
Sources: Brand Analyzer scan
Harvest has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 55, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Harvest official site
Harvest scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Harvest official site
Harvest offers a yield-tracking and comparison platform for DeFi. Its core service indexes yield strategies across multiple blockchain networks (Ethereum, Base, Arbitrum, and others), providing APY data updated hourly, daily-resolution historical APY records, and risk classifications for each indexed product. This enables users to find and compare yield opportunities for assets including USDC, ETH, Bitcoin, and USDT.
Sources: Harvest official site
Harvest indexes and tracks yield strategies across multiple blockchain networks, including Ethereum, Base, and Arbitrum. It collects and updates APY (annual percentage yield) data hourly for various DeFi products, and provides daily-resolution historical APY data along with risk classifications for each strategy. This allows users to discover and compare yield opportunities for assets such as USDC, ETH, Bitcoin, and USDT across different onchain protocols and networks.
Sources: Harvest official site
Harvest can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Harvest official site
Harvest is a DeFi (decentralized finance) analytics platform accessible at harvest.finance that tracks and compares yield strategies across multiple blockchain networks. It functions as an onchain yield index, aggregating data on yield-generating opportunities for major crypto assets like USDC, ETH, Bitcoin, and USDT. The platform has been operating since 2020, positioning itself as a long-standing resource in the DeFi yield-tracking space.
Sources: Harvest official site
Harvest is known for being an onchain yield index that tracks and compares DeFi yield strategies across multiple blockchain networks such as Ethereum, Base, and Arbitrum. It is recognized for providing hourly-updated APY data and daily-resolution historical yield information, along with risk classifications for the strategies it indexes, covering key assets like USDC, ETH, Bitcoin, and USDT.
Sources: Harvest official site
Harvest is used by crypto and DeFi investors who are seeking to discover and compare yield-generating opportunities for assets such as USDC, ETH, Bitcoin, and USDT across multiple blockchain networks. Its target audience includes individuals looking for transparent, up-to-date data on DeFi yield strategies to make informed investment decisions.
Sources: Harvest official site
Harvest scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Harvest has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is recommendation likelihood (53/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #482,365 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 33/100. In a live check, Claude could already identify Harvest from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Harvest: Hannover Re (85/100), Hagerty (85/100), HealthEquity (85/100), Hello bank! (85/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: TradingView (97/100).
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