Engagiert für Engagierte
Haus des Stiftens (hausdesstiftens.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 41st percentile of 20331 Non-profit brands.
Haus des Stiftens is a German social enterprise founded in 1995 and headquartered in Munich. It supports foundations, companies, private individuals, and non-profit organizations in their societal engagement by making philanthropic and charitable activities easier and more effective. The organization positions itself as a central partner for social engagement, offering services tailored to the needs of its diverse stakeholder groups.
| Brand Name | Haus des Stiftens |
|---|---|
| Domain | hausdesstiftens.org |
| Industry | Non-profit, Other |
| Founded | 1995 |
| Headquarters | Munich |
| Main Competitors | Stifterverband (71/100), Bundesverband Deutscher Stiftungen (78/100), PHINEO, Deutsches Stiftungszentrum, TechSoup (86/100), Maecenata Stiftung (71/100) |
Moz Domain Authority 37/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,035,940 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wir unterstützen Stiftungen, Unternehmen, Privatleute und Non-Profit-Organisation bei ihrem gesellschaftlichen Engagement." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, LinkedIn, X (Twitter), Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Haus des Stiftens?", Claude could identify the brand as of October 2026. Haus des Stiftens is a German non-profit organization based in Munich that helps other charities and nonprofits through its platform stifter-helfen.de, which provides discounted or donated software and IT products from companies like Microsoft and Adobe to eligible nonprofit orga Best known for Running stifter-helfen.de, a platform that distributes discounted and donated software to German nonprofits.
When asked "Best brands similar to Haus des Stiftens?", Claude would recommend Haus des Stiftens as of October 2026. It's a well-established and trusted resource for nonprofits in Germany seeking affordable technology, comparable to TechSoup in other countries.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Haus des Stiftens's main competitors in Non-profit: Stifterverband (71/100), Bundesverband Deutscher Stiftungen (78/100), TechSoup (86/100), Maecenata Stiftung (71/100).
Sources: Brand Analyzer scan
Haus des Stiftens has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 42, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Haus des Stiftens official site
Haus des Stiftens was founded in 1995. Haus des Stiftens operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Haus des Stiftens is headquartered in Munich. Haus des Stiftens operates in the Non-profit category.
Sources: Wikidata
Haus des Stiftens scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Haus des Stiftens official site
Haus des Stiftens can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Haus des Stiftens official site
Haus des Stiftens is a German social enterprise, founded in 1995 and based in Munich, that supports foundations, companies, private individuals, and non-profit organizations in their societal and charitable engagement. It operates as an intermediary that helps these groups organize and carry out philanthropic activities more effectively.
Sources: Haus des Stiftens official site
Haus des Stiftens scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Haus des Stiftens has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,035,940 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Haus des Stiftens from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Haus des Stiftens: Harnett County (74/100), Harmony Program (74/100), Home Care Association of America (74/100), HCM Strategists (74/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.