Hawaii.gov Brand Score: 86/100 — Strong Brand tier

Official Website of the Aloha State

Hawaii.gov (hawaii.gov) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among Government brands. Among 446 Government brands analyzed, Hawaii.gov ranks in the 97th percentile (category average 67, leader 93). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 91/100, Digital Presence 100/100, Visual Identity 87/100, Messaging Clarity 100/100, Trust Foundation 93/100, AI Discoverability 68/100, Brand Authority 62/100.

Score breakdown — 7 dimensions

• Name Quality — 91/100
• Digital Presence — 100/100
• Visual Identity — 87/100
• Messaging Clarity — 100/100
• Trust Foundation — 93/100
• AI Discoverability — 68/100
• Brand Authority — 62/100

AI visibility

Hawaii.gov scores 41/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 32/100

• Wikipedia presence — 0/40
• Wikidata entity — 17/25
• Web popularity (Tranco) — 15/20
• Reddit visibility — 0/15

Trust — 34/100

• Domain Authority — 30/30
• Backlink trust (spam score) — 0/10
• Schema.org structured data — 0/25
• Knowledge graph anchors (sameAs) — 0/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 66/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 8/15
• FAQ presence — 0/15
• Category-relative authority — 15/20
• Category leader signals — 3/10

Recommendations

• Add an FAQ section — Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Ensure your logo is in the HTML — We detected your favicon but couldn't find a logo element in your page HTML. Ensure your logo uses an <img> or <svg> tag with 'logo' in the class, id, or alt attribute for better brand recognition. (impact: low, effort: quick_win)

Peer brands: International Monetary Fund (IMF) (93/100), NASA (93/100), CA.gov (92/100), USPS (92/100), World Health Organization (WHO) (92/100).