Онлайн-кинотеатр и энциклопедия кино
Kinopoisk (kinopoisk.ru) scores 93 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, Technology brands, in the 99th percentile of 17414 Media & Entertainment brands.
Kinopoisk (kinopoisk.ru) is a Russian website about cinematography, founded in 2003 and headquartered in Moscow, now owned by Yandex. It combines an extensive film and TV database with an online streaming service, offering search, user reviews, cinema news, showtimes, photos, posters, trailers, and box-office data. The platform serves as both an encyclopedia of film and TV content and a video-on-demand service for audiences in Russia and the CIS.
| Brand Name | Kinopoisk |
|---|---|
| Domain | kinopoisk.ru |
| Industry | Media & Entertainment, Technology |
| Founded | 2003 |
| Headquarters | Moscow |
| Parent Company / Owner | Yandex |
| Main Competitors | IMDb (89/100), Kinorium, ivi (85/100), Okko, START (87/100), more.tv (71/100), Netflix (93/100), Rotten Tomatoes (91/100) |
Moz Domain Authority 90/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,237 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Kinopoisk has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Поиск фильмов, новости кино, отзывы пользователей, афиша кинотеатров, фотографии, постеры, трейлеры, кассовые сборы и многое другое." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Kinopoisk?", Claude could identify the brand as of September 2026. Kinopoisk is a major Russian online database and streaming platform for movies, TV shows, and actors, similar to IMDb but with integrated streaming services, owned by Yandex. Best known for Being Russia's leading movie database and ratings site, akin to a Russian IMDb, now also a streaming service.
When asked "Best brands similar to Kinopoisk?", Claude would recommend Kinopoisk as of September 2026. It's one of the most recognizable entertainment platforms in the Russian-speaking market, so it's a natural mention for movie database or streaming recommendations there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kinopoisk's main competitors in Media & Entertainment: IMDb (89/100), ivi (85/100), START (87/100), more.tv (71/100), Netflix (93/100).
Sources: Brand Analyzer scan
Kinopoisk offers a film and TV search engine and database, user reviews and ratings, cinema news, cinema showtimes and ticket listings, photos, posters, and trailers, box-office statistics, and an online cinema (streaming service) that allows users to watch movies and series on various devices.
Sources: Kinopoisk official site
Kinopoisk is a Russian website about cinematography, founded in 2003 and based in Moscow, now owned by Yandex. It functions both as a comprehensive film and TV database/encyclopedia and as an online streaming platform, combining information about movies, series, and cartoons with the ability to watch content directly on the site.
Sources: Kinopoisk official site
Kinopoisk has moderate AI-search visibility, scoring 70/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 47, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kinopoisk official site
Kinopoisk was founded in 2003. Kinopoisk operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kinopoisk is headquartered in Moscow. Kinopoisk operates in the Media & Entertainment category.
Sources: Wikidata
Kinopoisk allows users to search for films, series, and cartoons, read and write reviews, browse cinema news, view cinema showtimes and listings, look at photos, posters, and trailers, and check box-office figures. It also operates as an online cinema (streaming service), letting users watch content on various devices, uniting an information database with video-on-demand functionality.
Sources: Kinopoisk official site
Kinopoisk scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Kinopoisk official site
Kinopoisk is known for being Russia's leading online encyclopedia of film and TV content, offering an extensive database of movies, series, and cartoons alongside user reviews, ratings, news, and an integrated online cinema for streaming.
Sources: Kinopoisk official site
Kinopoisk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kinopoisk official site
Kinopoisk is used by movie and TV series enthusiasts in Russia and the CIS who are looking for film information, reviews, industry news, and the ability to stream content online.
Sources: Kinopoisk official site
Kinopoisk is owned by or part of Yandex. Kinopoisk operates in the Media & Entertainment category.
Sources: Wikidata
Kinopoisk is popular because it combines a vast, detailed database of films, series, and cartoons with user reviews, industry news, and cinema showtimes, alongside a built-in online cinema that lets users watch content on any device. This all-in-one approach for cinema lovers in Russia and the CIS, backed by Yandex, contributes to its wide use.
Sources: Kinopoisk official site
Kinopoisk scores 70/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kinopoisk has a moderate AI-visibility profile at 70/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (80/100) and its weakest is trust (47/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,237 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Kinopoisk from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kinopoisk: KHOU 11 (93/100), KFF (93/100), KQED (93/100), LALIGA (93/100), KEF (93/100), Lifehacker (93/100).
Category leader: Change.org (97/100).
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