Иви (ivi) Brand Score: 85/100 - Strong Brand tier

Кино в интернете - это Иви

Иви (ivi) (ivi.ru) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 85th percentile of 17392 Media & Entertainment brands.

AI Snapshot

Иви (ivi) - российская компания, управляющая одним из крупнейших онлайн-кинотеатров в русскоязычном интернете. Сервис предоставляет доступ к более чем 30 тысячам наименований фильмов, сериалов и мультфильмов в HD-качестве для просмотра в удобное время. Иви ориентирован на русскоязычную аудиторию всех возрастов, ищущую удобную альтернативу традиционному кинотеатру или телевидению.

Key facts about Иви (ivi)

Brand Name	Иви (ivi)
Domain	ivi.ru
Industry	Media & Entertainment
Main Competitors	Kinopoisk HD, Okko, Wink (78/100), START (87/100), More.tv (71/100), Megogo, Netflix (93/100)

Evidence

Moz Domain Authority 77/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #499 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Устройте кинотеатр у себя дома! Смотрите онлайн фильмы хорошего качества в приятной домашней обстановке и в удобное для вас время. Для вас всегда доступны на любой вкус: сериалы, ф…" (Meta description: 33 words. OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is RU-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Иви (ivi)?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Иви (ivi)?", Claude could identify the brand as of September 2026. Ivi is one of Russia's largest online video streaming platforms, offering movies, TV series, and original content through subscription (SVOD), ad-supported (AVOD), and pay-per-view models. Best known for Being one of the leading legal video-on-demand services in Russia and the CIS region.

When asked "Best brands similar to Иви (ivi)?", Claude would recommend Иви (ivi) as of September 2026. It's a major, well-established player in the Russian streaming market, comparable to Netflix in its home region, so it would naturally come up for users asking about streaming services there.

People Also Ask About Иви (ivi)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Иви (ivi)'s main competitors?

Иви (ivi)'s main competitors in Media & Entertainment: Wink (78/100), START (87/100), More.tv (71/100), Netflix (93/100).

Sources: Brand Analyzer scan

What products or services does Иви (ivi) offer?

Иви предлагает онлайн-доступ к обширной видеотеке, включающей фильмы, сериалы и мультфильмы в HD-качестве, для просмотра через интернет в удобное для пользователя время.

Sources: Иви (ivi) official site

What is Иви (ivi)?

Иви (ivi) - это российская корпорация, управляющая крупным онлайн-кинотеатром - сервисом видеостриминга, предоставляющим доступ к фильмам, сериалам и мультфильмам через интернет.

Sources: Иви (ivi) official site

How visible is Иви (ivi) in AI search?

Иви (ivi) has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 50, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Иви (ivi) official site

What does Иви (ivi) do?

Иви предоставляет пользователям возможность смотреть фильмы, сериалы и мультфильмы онлайн в HD-качестве в удобное для них время, не выходя из дома и не подстраиваясь под телепрограмму или расписание кинотеатра.

Sources: Иви (ivi) official site

Does ChatGPT recommend Иви (ivi)?

Иви (ivi) scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Иви (ivi) official site

What is Иви (ivi) known for?

Иви известен как один из крупнейших онлайн-кинотеатров в русскоязычном интернете, обладающий обширной библиотекой из более чем 30 тысяч наименований отечественных и зарубежных фильмов, сериалов и мультфильмов.

Sources: Иви (ivi) official site

How can Иви (ivi) improve its AI discoverability?

Иви (ivi) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Иви (ivi) official site

Who uses Иви (ivi)?

Сервисом пользуются русскоязычные интернет-пользователи всех возрастов, которые ищут удобный и качественный способ смотреть фильмы, сериалы и мультфильмы онлайн в любое время.

Sources: Иви (ivi) official site

Why is Иви (ivi) popular?

Иви популярен благодаря самой большой коллекции отечественных и зарубежных фильмов, сериалов и мультфильмов в рунете - более 30 тысяч наименований, доступных в HD-качестве в любое удобное время без необходимости посещать кинотеатр.

Sources: Иви (ivi) official site

Recommendations

• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

Иви (ivi) scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Иви (ivi) has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #499 (Tranco) and a Moz Domain Authority of 77/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Иви (ivi) from memory (September 2026) - a sign these signals are paying off.

Visibility - 41/100

• Wikipedia presence - 0/40
• Wikidata entity - 21/25
• Web popularity (Tranco) - 20/20
• Reddit visibility - 0/15

Trust - 50/100

• Domain Authority - 23/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 13/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 62/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 15/20
• Category leader signals - 7/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 95/100
• Digital Presence - 100/100
• Visual Identity - 97/100
• Messaging Clarity - 95/100
• Trust Foundation - 73/100
• AI Discoverability - 72/100
• Brand Authority - 68/100

Peer brands

Ranked closest to Иви (ivi): ITV Studios (85/100), IRNA (85/100), Jackpot.com (85/100), Japan Society (85/100).

A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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