Here for your mental health
headspace (headspace.org.au) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, in the 79th percentile of 8151 Healthcare brands.
headspace is Australia's National Youth Mental Health Foundation, established to support young people's mental health and wellbeing. It connects young people, along with their families and supporters, to expert information and support through online, phone, and in-person services. Positioned as an accessible and trusted entry point into mental health care, headspace combines clinical expertise with peer support tailored to the needs of youth across Australia.
| Brand Name | headspace |
|---|---|
| Domain | headspace.org.au |
| Industry | Healthcare, Non-profit |
| Founded | 2010 |
| Headquarters | Los Angeles |
| Main Competitors | Kids Helpline (78/100), Beyond Blue (84/100), ReachOut Australia, Lifeline Australia (82/100), Orygen |
Moz Domain Authority 67/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #112,340 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
headspace has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "headspace is here for you. Whether you need information or someone to talk to - we’ll connect you with expert support for your mental health and wellbeing." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is headspace?", Claude could identify the brand as of September 2026. headspace.org.au is Australia's National Youth Mental Health Foundation, providing mental health, physical health, alcohol and drug, and social support services to young people aged 12-25 through centers across Australia and online. It's a government-funded initiative distinct fr Best known for providing free or low-cost youth mental health services across Australia through physical centres and eheadspace online counselling.
When asked "Best brands similar to headspace?", Claude would recommend headspace as of September 2026. It's a well-known and respected youth mental health service in Australia, so I'd mention it if someone asked about youth mental health support specifically in that region, though it's often confused with the unrelated meditation app of a similar name.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
headspace's main competitors in Healthcare: Kids Helpline (78/100), Beyond Blue (84/100), Lifeline Australia (82/100).
Sources: Brand Analyzer scan
headspace has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 63, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: headspace official site
headspace was founded in 2010. headspace operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
headspace is headquartered in Los Angeles. headspace operates in the Healthcare category.
Sources: Wikidata
headspace scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: headspace official site
headspace is Australia's National Youth Mental Health Foundation, a non-profit organization founded in 2010 that provides mental health and wellbeing support to young people.
Sources: headspace official site
headspace connects young people with expert mental health information and support through online, phone, and in-person centres, involving clinicians and peer support tailored to youth needs.
Sources: headspace official site
headspace can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: headspace official site
headspace offers mental health and wellbeing services including online information resources, phone support, and in-person centre-based support, connecting young people with expert clinicians and peer supporters.
Sources: headspace official site
headspace is used by young people in Australia experiencing mental health challenges, as well as their families and supporters seeking guidance and resources.
Sources: headspace official site
headspace is known for being a trusted, accessible entry point for young Australians seeking mental health support, offering services both online and through physical centres.
Sources: headspace official site
headspace scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
headspace has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is trust (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #112,340 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify headspace from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to headspace: HCG Oncology (82/100), Haws (82/100), Health Catalyst (82/100), Heart and Stroke Foundation of Canada (82/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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