Global Cannabis & Wellness Leader
Tilray Brands (hexo.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, Other brands, in the 75th percentile of 11548 Healthcare brands.
Tilray Brands is a global consumer products company operating at the intersection of cannabis and wellness. It develops and markets innovative products designed to enhance wellbeing, targeting adult consumers of legal age who are interested in cannabis and wellness offerings. The company positions itself as a trusted, innovation-driven player in the cannabis and wellness consumer products industry, combining expertise across these categories to serve its customer base.
| Brand Name | Tilray Brands |
|---|---|
| Domain | hexo.com |
| Industry | Healthcare, E-commerce |
| Main Competitors | Canopy Growth (86/100), Aurora Cannabis, Cronos Group (83/100), Curaleaf (85/100), Green Thumb Industries (62/100), Charlotte's Web (82/100), Organigram |
Moz Domain Authority 32/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Tilray Brands has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We are Tilray Brands, a global consumer products company, empowering communities with innovative products and enhancing wellbeing." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Tilray Brands's main competitors in Healthcare: Canopy Growth (86/100), Cronos Group (83/100), Curaleaf (85/100), Green Thumb Industries (62/100), Charlotte's Web (82/100).
Sources: Brand Analyzer scan
Tilray Brands has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 33, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Tilray Brands official site
Tilray Brands scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Tilray Brands official site
Tilray Brands can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Tilray Brands official site
Tilray Brands is a global consumer products company that operates at the intersection of cannabis and wellness. It combines expertise in both areas to create and distribute products aimed at improving consumer wellbeing.
Sources: Tilray Brands official site
Tilray Brands scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Tilray Brands has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is recommendation likelihood (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 32/100, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Tilray Brands: HEINE Optotechnik (81/100), Heel (81/100), Accreditation Commission for Health Care (ACHC) (81/100), Higi (81/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.