もっとそとが好きになる
hinata (hinata.me) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, Travel & Hospitality brands, in the 49th percentile of 29825 Media & Entertainment brands.
hinata (hinata.me) is a Japanese web magazine focused on camping and outdoor activities, founded in 2015. Under the concept 'もっとそとが好きになる' (Love the outdoors even more), it publishes articles on gear reviews, campsite information, and outdoor lifestyle content. The platform also supports purchasing and renting outdoor gear and finding campsites, aiming to be a one-stop resource for camping and outdoor enthusiasts, including families, couples, and friends who value time spent in nature.
| Brand Name | hinata |
|---|---|
| Domain | hinata.me |
| Industry | Media & Entertainment, E-commerce |
| Founded | 2015 |
| Main Competitors | BE-PAL (75/100), CAMP HACK, なっぷ (nap-camp) (71/100), そとあそび (56/100), REI (94/100) |
Moz Domain Authority 44/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "hinataは「もっとそとが好きになる」をコンセプトに、キャンプ・アウトドアに関する情報を紹介するWEBマガジンです。キャンプで役に立つギア情報や、そと遊びが楽しくなる読み物を配信しています。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Nginx, Shopify.
Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is hinata?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a company called hinata at hinata.me in the media and entertainment space, likely because it's a smaller or newer platform without substantial presence in my training data.
When asked "Best brands similar to hinata?", Claude would not surface hinata as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
hinata's main competitors in Media & Entertainment: BE-PAL (75/100), なっぷ (nap-camp) (71/100), そとあそび (56/100), REI (94/100).
Sources: Brand Analyzer scan
hinata has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 55, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: hinata official site
hinata was founded in 2015. hinata operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
hinata offers web magazine content covering camping and outdoor gear information, outdoor lifestyle articles, a campsite search feature, and options to purchase or rent outdoor equipment, all integrated into a single platform for outdoor enthusiasts.
Sources: hinata official site
hinata scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: hinata official site
hinata is a Japanese web magazine dedicated to camping and outdoor activities, founded in 2015. It provides articles, gear reviews, and campsite information designed to help people enjoy outdoor experiences more fully.
Sources: hinata official site
hinata publishes online content about camping and outdoor activities, including gear reviews, outdoor lifestyle articles, campsite search tools, and options to purchase or rent outdoor equipment, all aimed at supporting readers' outdoor experiences in one place.
Sources: hinata official site
hinata can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: hinata official site
hinata is known for being a comprehensive Japanese outdoor and camping media outlet that combines informational content with practical services like campsite searches and gear purchase or rental, under the tagline 'もっとそとが好きになる' (Love the outdoors even more).
Sources: hinata official site
hinata is used by people interested in camping and outdoor activities, including families, couples, and friends who want to spend quality time together in nature and seek information, gear, or campsite options to support their outdoor experiences.
Sources: hinata official site
hinata scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
hinata has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify hinata from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to hinata: Hidden Path Entertainment (76/100), Hidden Door (76/100), History Vault (76/100), The Hive (76/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.