Buy books, support local bookshops
Hive.co.uk (hive.co.uk) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Media & Entertainment brands, in the 10th percentile of 15706 E-commerce brands.
Hive.co.uk is a UK-based online retailer selling books, eBooks, DVDs, Blu-ray discs, stationery, and music CDs. It positions itself as an e-commerce alternative to larger online retailers by allowing customers to support a local independent bookshop of their choice with each purchase. The platform targets book lovers, avid readers, and conscious consumers in the UK who want online shopping convenience combined with support for independent bookshops. Hive operates within the e-commerce and media & entertainment categories.
| Brand Name | Hive.co.uk |
|---|---|
| Domain | hive.co.uk |
| Industry | E-commerce, Media & Entertainment |
| Parent Company / Owner | Unilever |
| Main Competitors | Amazon (86/100), Waterstones (86/100), WHSmith, Bookshop.org (89/100), Blackwell's (85/100), Foyles (84/100) |
Moz Domain Authority 63/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #69,908 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "description: Buy Books, eBooks, DVDs, Blu-ray, Stationery, Music CDs & more. Support your local bookshop by shopping with Hive.co.uk." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Hive.co.uk?", Claude could identify the brand as of September 2026. Hive.co.uk is the online store for Hive, the UK smart home brand owned by Centrica (British Gas), selling smart thermostats, cameras, plugs, lighting and heating control products. Best known for Smart home heating control, especially its smart thermostat that lets users control heating remotely via an app.
When asked "Best brands similar to Hive.co.uk?", Claude would recommend Hive.co.uk as of September 2026. It's a well-known UK smart home brand, so it would come up naturally in discussions of smart heating or home automation products.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hive.co.uk's main competitors in E-commerce: Amazon (86/100), Waterstones (86/100), Bookshop.org (89/100), Blackwell's (85/100), Foyles (84/100).
Sources: Brand Analyzer scan
Hive.co.uk has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 37, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hive.co.uk official site
Hive.co.uk offers books, eBooks, DVDs, Blu-ray discs, stationery, and music CDs.
Sources: Hive.co.uk official site
Hive.co.uk scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hive.co.uk official site
Hive.co.uk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hive.co.uk official site
Hive.co.uk is owned by or part of Unilever. Hive.co.uk operates in the E-commerce category.
Sources: Wikidata
Hive.co.uk is a UK online retailer that sells books, eBooks, DVDs, Blu-ray discs, stationery, and music CDs, while allowing customers to support local independent bookshops with their purchases.
Sources: Hive.co.uk official site
Hive.co.uk operates an e-commerce platform where customers can buy books, eBooks, films on DVD and Blu-ray, stationery, and music CDs online. A portion of each purchase can be allocated to a local independent bookshop chosen by the customer, supporting the survival of physical bookshops.
Sources: Hive.co.uk official site
Hive.co.uk is used by book lovers, avid readers, and conscious consumers in the UK who prefer online shopping but want to support local independent bookshops.
Sources: Hive.co.uk official site
Hive.co.uk scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hive.co.uk has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #69,908 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hive.co.uk from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hive.co.uk: Hiraoka (63/100), HipStamp (63/100), HrvatskoWear (63/100), Ihome (63/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.