Günstiger Beitrag, starke Leistung, bester Service
hkk Krankenkasse (hkk.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, in the 26th percentile of 17020 Healthcare brands.
hkk Krankenkasse is a German statutory health insurance provider (gesetzliche Krankenkasse) headquartered in Bremen, founded in 1904. With over 120 years of operation, it offers its insured members healthcare benefits and advice at comparatively low contribution rates. The hkk positions itself as one of the most affordable statutory health insurers in Germany, combining low premiums with strong benefits and digital service, and has been ranked first in the Finanztip health insurance comparison.
| Brand Name | hkk Krankenkasse |
|---|---|
| Domain | hkk.de |
| Industry | Healthcare |
| Founded | 1904 |
| Headquarters | Bremen |
| Main Competitors | TK (Techniker Krankenkasse) (81/100), AOK (79/100), Barmer (80/100), DAK-Gesundheit (78/100), IKK classic (72/100), BKK, KKH (75/100) |
Moz Domain Authority 48/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #237,448 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Seit mehr als 120 Jahren bietet die hkk ihren Versicherten hochwertige Leistungen und kompetente Beratung zu besonders günstigen Beiträgen. Jetzt sparen." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is hkk Krankenkasse?", Claude could identify the brand as of October 2026. hkk Krankenkasse is a German statutory health insurance fund (gesetzliche Krankenkasse) headquartered in Bremen, offering mandatory health coverage along with additional voluntary benefits and bonus programs to its members. Best known for Being a budget-friendly statutory health insurer in Germany known for low additional contribution rates and strong customer satisfaction ratings.
When asked "Best brands similar to hkk Krankenkasse?", Claude would recommend hkk Krankenkasse as of October 2026. It's a well-known and competitively priced statutory health insurer in Germany, so it would naturally come up when discussing options similar to other gesetzliche Krankenkassen like TK or Barmer.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
hkk Krankenkasse's main competitors in Healthcare: TK (Techniker Krankenkasse) (81/100), AOK (79/100), Barmer (80/100), DAK-Gesundheit (78/100), IKK classic (72/100).
Sources: Brand Analyzer scan
hkk Krankenkasse has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: hkk Krankenkasse official site
hkk Krankenkasse was founded in 1904. hkk Krankenkasse operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
hkk Krankenkasse is headquartered in Bremen. hkk Krankenkasse operates in the Healthcare category.
Sources: Wikidata
hkk Krankenkasse scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: hkk Krankenkasse official site
hkk Krankenkasse is a German statutory health insurance company (gesetzliche Krankenkasse) based in Bremen, founded in 1904. It is one of many public health insurers in Germany that provide mandatory health coverage to the statutorily insured population under the country's social health insurance system.
Sources: hkk Krankenkasse official site
hkk Krankenkasse can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: hkk Krankenkasse official site
hkk provides statutory health insurance coverage to its members in Germany, offering medical benefits, healthcare services, and advisory support in exchange for contributions. As a public health insurer, it covers costs for doctor visits, hospital treatment, medication, and other healthcare services mandated under Germany's social insurance framework, while aiming to keep contribution rates low.
Sources: hkk Krankenkasse official site
hkk is known for being one of the more affordable statutory health insurance providers in Germany, combining low contribution rates with strong benefits and digital service. It has been recognized with a top ranking (Platz 1) in the Finanztip health insurance comparison, reinforcing its reputation for good value for money.
Sources: hkk Krankenkasse official site
hkk is popular among German statutory health insurance customers primarily because of its low contribution rates combined with strong benefits and good service, including digital offerings. Its positioning as one of Germany's most affordable statutory health insurers, validated by a first-place ranking in the Finanztip comparison, makes it attractive to cost-conscious consumers seeking solid coverage.
Sources: hkk Krankenkasse official site
hkk is used by individuals in Germany who are subject to statutory health insurance requirements and are seeking a cost-effective insurer with strong benefits and good service. Its target audience includes cost-conscious, statutorily insured people in Germany looking for competitive contribution rates without sacrificing quality of coverage or digital service options.
Sources: hkk Krankenkasse official site
hkk Krankenkasse scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
hkk Krankenkasse has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #237,448 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify hkk Krankenkasse from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to hkk Krankenkasse: Hippocratic AI (71/100), Homeless Health Care Los Angeles (71/100), Holland Shielding Systems BV (71/100), Horizon Technology Finance (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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