Ihre Krankenversicherung für jede Lebenslage
KKH (kkh.de) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Finance brands, in the 44th percentile of 16988 Healthcare brands.
KKH (Kaufmännische Krankenkasse) is a German statutory health insurance provider founded in 1953. It offers individual and family health insurance coverage designed to address different life stages, combined with round-the-clock customer service. Operating within the German social insurance system, KKH serves as one of several legally mandated health insurance carriers (gesetzliche Krankenkassen) available to residents of Germany, providing health protection and related insurance services.
| Brand Name | KKH |
|---|---|
| Domain | kkh.de |
| Industry | Healthcare, Finance |
| Founded | 1953 |
| Main Competitors | Techniker Krankenkasse (81/100), AOK (79/100), Barmer (80/100), DAK-Gesundheit (78/100), HEK - Hanseatische Krankenkasse (72/100), IKK classic (72/100) |
Moz Domain Authority 49/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #141,084 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Die KKH als gesetzliche Krankenversicherung bietet Ihnen und Ihrer Familie einen umfangreichen und individuellen Gesundheitsschutz für jede Lebensphase." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KKH?", Claude could identify the brand as of October 2026. KKH (Kaufmännische Krankenkasse) is one of Germany's statutory health insurance providers (gesetzliche Krankenkasse), offering health, nursing care, and related insurance coverage to members as part of the public health insurance system. Best known for Being a major German statutory health insurance fund (Krankenkasse).
When asked "Best brands similar to KKH?", Claude would recommend KKH as of October 2026. It's a well-established, large statutory health insurer in Germany, so it's relevant if someone asks about German health insurance options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KKH's main competitors in Healthcare: Techniker Krankenkasse (81/100), AOK (79/100), Barmer (80/100), DAK-Gesundheit (78/100), HEK - Hanseatische Krankenkasse (72/100).
Sources: Brand Analyzer scan
KKH has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 43, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KKH official site
KKH was founded in 1953. KKH operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KKH scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: KKH official site
KKH, short for Kaufmännische Krankenkasse, is a German statutory health insurance provider (gesetzliche Krankenversicherung) founded in 1953. It operates within Germany's public health insurance system, offering coverage to individuals and families as an alternative to Germany's other statutory health insurers.
Sources: KKH official site
KKH can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KKH official site
KKH provides statutory health insurance coverage to individuals and families in Germany. It offers individualized health protection tailored to different life phases, along with customer service support available around the clock, in line with Germany's legal requirements for health insurance.
Sources: KKH official site
KKH is used by individuals and families in Germany who are seeking or required to have statutory health insurance coverage. Its services are designed to provide individualized health protection suited to various life phases, making it relevant for people across different ages and family situations within the German healthcare system.
Sources: KKH official site
KKH scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KKH has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #141,084 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KKH from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KKH: Kismet (75/100), KINNECT (75/100), KLESIA (75/100), KNMG (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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